Atelier Swarovski Unveils New Core Collection for Spring/Summer 2014
Atelier Swarovski has announced their new contemporary jewelry range – its first in-house jewelry collection for Spring/Summer 2014 – designed in-house by Husam El Odeh. The new core collection is an ongoing range that embodies the DNA of the Atelier brand and will be launched alongside seasonal collections. Here is a look at just two of the gorgeous pieces from the Core Collection:
Maison Martin Margiela, Christopher Kane and Juan Carlos Obando collaborated with Atelier Swarovski to create collections for the Spring/Summer 2014 line featured alongside the core collection.This sophisticated and timeless collection transitions effortlessly from day to evening, and is made up of 2 designs comprised of 19 specific pieces including necklaces, earrings, rings and bracelets made with organically shaped interlocking beads set with Swarovski crystals that create a fluid natural movement. The collection will evolve with new colorways and styles introduced each season.
In addition, Atelier Swarovski collaborated with Maison Martin Margiela to create an avant-garde seasonal collection for Spring/Summer 2014, which exhibits a futuristic asymmetric beauty. Inspired by Margiela’s latest Haute Couture collection for Atelier Swarovski, each design combines Margiela’s clean and innovative style with the sparkling purity of crystal.
To complete the Atelier Swarovski range for Spring/Summer 2014, Juan Carlos Obando’s luxurious chain link accessories collection and Christopher Kane‘s iconic crystal mesh ‘Bolster’ collection have been reworked in new seasonal colorways.
Nadja Swarovski, Member of the Swarovski Executive Board, commented: “We are thrilled to develop a signature core collection for Atelier Swarovski that embodies the brand’s luxury design aesthetic and is chic, versatile and effortlessly modern.” The collection will be available at the Swarovski Geary Street store and also on Atelierswarovski.com beginning mid-March.
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