Haute 100 NY Update: Jay Z & Beyoncé Are Going Vegan

Power couple Jay Z and Beyoncé are embarking on a new healthy lifestyle challenge! The award-winning musicians have decided to follow in the footsteps of other notable celebs like Bill Clinton, Gwyneth Paltrow and Al Gore and adopt a completely vegan diet… for at least 22 days.

“On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!” Jay Z wrote on his website. “This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ everyday. It was surprisingly easier on me than I thought…”

The hip-hop mogul plans to post his progress on the site and is soliciting dining advice from his “professional vegan” followers. Bey and Jay Z are slated to finish their vegan cleanse on Christmas day, but remain open to the possibility that they’ll stick with their vegan ways in the future.

“I don’t know what happens after Christmas,” he admitted. “A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…”