Haute 100 New York Update: Ivanka Trump Launches New Fragrance

Ivanka Trump stopped by Macy’s Herald Square store in New York on Tuesday for the launch of her new namesake fragrance. The newly-blonde 31-year-old billionaire looked stunning in figure-hugging shift dress accented with a floral sequin design. Trump accessorized her outfit with a simple pair of beige stilettos and white drop earrings.

The fragrance, simply named “Ivanka Trump,” is classified as a floral-oriental blend, with top notes of sparkling Italian bergamot, lush apple and pink peppercorn — a combination designed to evoke sensuality. The middle notes consist of jasmine, rose and peach blossom to add lushness. Golden amber, creamy vanilla, patchouli and smooth cedarwood are also included.

“There’s a lot on the dowdy and mature side and there’s a lot on the kitschy, ultra trendy,” Trump said in regard to the current fragrance market. “But I think we’re filling a void for that feminine, empowered woman.”

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