Haute Time, News | May 15, 2012

Haute Time Sits Down with Richard Mille at Dinner Honoring Brand Ambassador Natalie Portman

Haute Time, News | May 15, 2012

Haute Time sat down with Richard Mille at the brand’s recent dinner at The St. Regis New York to fête the exciting addition of the brand’s newest association, award-winning actress Natalie Portman.

Mille dove into a humble conversation on the way he sees his brand and those that are closely associated with it. “I would say personally I don’t choose the term ‘ambassador’ because it’s very marketing-oriented,” Mille said. Instead he explained that for Richard Mille, a brand ambassador is more of a friend. “When we work together with my friends like that, we share a passion.”

And these friends are in a partnership with a watchmaker that earned its place as one of the most celebrated luxury watch brands in the world. “At the beginning it was a big risk, because I opened a new segment of the market,” Mille explained. “It was a real adventure.”

READ THE FULL STORY ON HAUTETIME.COM

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