Haute Event: Modewalk launch party

Date: February 29, 2012
Photography Credit:  Drew Altizer
Location:  Penthouse in Nob Hill

Set in the stunning penthouse apartment of the Abdullahs, the fashion flock of San Francisco came together to celebrate the launch of a Silicon Valley darling website, Modewalk.

Modewalk.com specifically caters to a distinguished crowd of women who dress in finery not because it’s what some pop star is wearing, but wears either ready-to-wear that’s close to demi-couture or haute couture because of the history, craftsmanship and beauty of the item.   Modewalk introduces specialty designers from the region currently in focus (it’s France right now) to discerning clients online.  Each item and designer is hand picked on Modewalk because each one is a timeless treasure.  Chic and classic.

Dressed with touches of fur and feathers, hand finished silk hems and intricate lace, the guests all appreciated the necessity of quality fabrics and finishing.  Everyone was handling the beautiful selections placed strategically throughout the impeccably decorated home.   Some stand out items were the super mini Rochas mint coloured purse on the dining table, the Martin Grant trench and dress poised in the dining room as well as a stunning hand sequined Christophe Josse dress welcoming everyone to the living room.  Furthermore, the items came alongside their equally proper packaging of black box, red ribbon and sealed with a wax stamp embossed with Modewalk’s emblem.

Not surprisingly the women in attendance of this party came clad in French designers like Alaia, Lanvin, Yves Saint Laurent and the often heard thing tonight when asked, “where did you get that?” was “Oh, some small shop in the Marais when I went last season for Paris fashion week.”

Truly these women were perfect Modewalk consumers as each were looking to find that one of kind, that je ne sais quoi, heirloom.   Haute Living San Francisco will be following up with a more detailed article about the founders, their inspiration and vision for our readers.