ETRO Transforms The St. Regis Atlanta Pool in Time For Summer

ETRO is bringing its first-ever U.S. hotel takeover to Atlanta, transforming the Pool Piazza at The St. Regis Atlanta into a vibrant, fashion-driven destination just in time for summer. The Italian lifestyle house is about to unveil a stylish collab with The St. Regis Atlanta, transforming the property’s Pool Piazza into a summer oasis with European flair.

Photo Credit: Michael Kleinberg & Laura Stone

 A custom ETRO fabric, curated exclusively for The St. Regis Atlanta, adorns the poolside space in a special interpretation of the brand’s signature paisley motif. Swirls of pink, blue, and green play against a saturated canary yellow backdrop, instantly shifting the energy of the poolside setting. The print carries throughout the Pool Piazza, appearing across umbrellas, awnings, lounge chairs, host uniforms, and café accents, creating a cohesive, immersive design moment. It also extends to the Bar Terrace, where coordinating cushions and pillows tie the experience together and complement the hotel’s existing yellow-and-white palette.Photo Credit: Michael Kleinberg & Laura Stone

For ETRO, the collaboration marks a milestone moment. “The project at The St. Regis Atlanta expresses our view of contemporary luxury, where spaces are elevated through creativity, cultural awareness, and a strong sense of identity,” says Fabrizio Cardinali, CEO at ETRO. And Julia McKelvey, Director of Sales and Marketing at The St. Regis Atlanta, agrees. “This collaboration brings together two iconic brands with a deep appreciation for heritage and design,” McKelvey says.
“The partnership also reinforces The St. Regis Atlanta’s position as one of the city’s leading in-town resort destinations.”

The ETRO Pool Piazza officially launches on April 24 and will be available exclusively to hotel guests throughout the season.

The St. Regis Hotel is located at 88 W Paces Ferry Rd NW, Atlanta, GA 30305