Hollywood’s Skyline Rises Higher as Starlife Group Tops Off Landmark 21 Hollywood Luxury Tower

Photo Credit: Starlife Group

In South Florida, where skylines evolve almost as quickly as the tides along the Atlantic, a new residential tower is beginning to signal a distinct moment of transformation for the city of Hollywood. The recent topping off of 21 Hollywood marks more than the completion of structural construction on a new building. It reflects a growing wave of development that is redefining how this once quiet coastal community positions itself within the broader landscape of luxury living in the region.

Photo Credit: Starlife Group

Developed by Starlife Group, the 14 story mixed use residential tower rising at 2100 North Federal Highway introduces a contemporary architectural presence to one of Hollywood’s most promising corridors. The project represents a significant milestone for the developer as well as for the city itself, bringing together public officials, development partners, and community stakeholders to celebrate the moment when the final structural beam was placed atop the building.

Photo Credit: Starlife Group

For Starlife Group founder and chief executive officer Gevorg Shahbazyan, the occasion symbolized both progress and possibility. The tower stands in the developer’s own backyard, making it a deeply personal project for the team behind it. The company has framed the development as part of a broader vision for a more vibrant and modern Hollywood, one where thoughtful architecture, lifestyle driven amenities, and urban convenience converge to create a new standard for residential living.

The building itself has been designed to capture the relaxed sophistication that defines South Florida’s evolving identity. Rising fourteen stories above the surrounding streetscape, the tower blends clean modern lines with warm materials and expansive glass surfaces that reflect the region’s abundant natural light. The architectural approach emphasizes openness and transparency, allowing the building to feel both contemporary and connected to its environment.

Photo Credit: Starlife Group

Photo Credit: Starlife Group

When completed, 21 Hollywood will introduce 200 luxury rental residences alongside approximately 10,000 square feet of ground floor retail designed to serve both residents and the surrounding neighborhood. The retail component is expected to bring lifestyle oriented tenants to the property, potentially including a café or beauty concept that can activate the street level environment while adding everyday convenience for those who live in the building.

Photo Credit: Starlife Group Photo Credit: Starlife Group Photo Credit: Starlife Group

The residences themselves are envisioned as modern urban retreats, with floorplans that extend up to roughly 1,300 square feet and include studios, one bedroom, two bedroom, and three bedroom layouts. Private balconies and panoramic views offer residents visual access to the surrounding cityscape and, in some cases, glimpses of the nearby Atlantic Ocean. High end appliances, contemporary finishes, and thoughtfully designed interiors further reinforce the sense that the building is intended not simply as a place to live, but as a lifestyle destination.

Photo Credit: Starlife Group

Much of the project’s appeal lies in the collection of amenities that have been designed to reflect how residents work, relax, and socialize today. An elevated pool deck anchored by an 85 foot infinity pool forms the centerpiece of the outdoor experience, accompanied by private cabanas and landscaped areas that evoke the atmosphere of a boutique resort. The amenity program continues with wellness oriented spaces including a yoga and Pilates studio, a fully equipped fitness center, sauna facilities, and cold plunge pools that create a comprehensive environment for health and relaxation.

Photo Credit: Starlife Group

Inside the building, a series of communal areas encourages connection and productivity. Residents will have access to co working lounges, conference rooms, and business spaces designed to support the growing number of professionals who split their time between home and office. Entertainment focused amenities such as cinema rooms, game lounges, and social gathering areas provide additional opportunities for leisure and community interaction.

Families have also been considered in the design through a dedicated children’s play area, while pet owners will benefit from a thoughtfully designed dog park and wash station. The result is a development that reflects the evolving expectations of modern renters who increasingly seek homes that blend residential comfort with hospitality inspired services.

Photo Credit: Starlife Group Photo Credit: Starlife Group Photo Credit: Starlife Group

Photo Credit: Starlife Group

Beyond the amenities and architecture, the location of the tower adds another dimension to its appeal. Hollywood occupies a unique geographic position between Miami and Fort Lauderdale, two of the most dynamic metropolitan areas in the United States. Residents of 21 Hollywood will find themselves minutes from the Atlantic Ocean and within convenient reach of major highways, cultural attractions, shopping districts, and international travel hubs.

Nearby destinations such as Hollywood Beach, Aventura Mall, Las Olas Boulevard, and the Seminole Hard Rock Hotel and Casino contribute to a lifestyle that blends coastal relaxation with urban energy. Fort Lauderdale Hollywood International Airport is also just a short drive away, offering easy access for frequent travelers and international visitors alike.

The development timeline itself has been notable for its speed and efficiency. Starlife Group broke ground on the project in December 2024 and reached vertical completion in November after a rapid seven month construction phase. Achieving such momentum required precise coordination between development planning and on site execution.

That coordination has been made possible through the company’s vertically integrated structure. Construction operations for the project are being led by Starlife Builders under the direction of founder and president Arman Shahbazyan, who serves as the general contractor. By aligning development and construction within the same organization, the team has been able to streamline communication, maintain strict quality standards, and keep the project moving forward at an accelerated pace.

In addition to its residential and retail components, the project carries broader economic implications for the region. Over the life of the development, 21 Hollywood is expected to generate significant employment opportunities and stimulate local investment. The project has also introduced an EB 5 investor program that allows qualified international investors and their immediate families to pursue United States residency while supporting job creation tied to the development.

Photo Credit: Starlife Group

For the city of Hollywood, developments like this represent a moment of maturation. Long overshadowed by the larger metropolitan identities of Miami and Fort Lauderdale, the city has steadily begun to carve out its own reputation as a destination where coastal living meets modern urban design. Projects like 21 Hollywood contribute to that narrative by bringing new housing options, architectural distinction, and economic activity to the community.

Starlife Group itself has emerged as a notable force within this evolving landscape. Based in Miami, the company operates across development, construction, asset management, and investment, overseeing projects that range from luxury residences and mixed use communities to commercial properties across South Florida and parts of Europe. Its integrated model allows the firm to guide projects from initial concept through construction and long term management.

Recognition for the company’s leadership continues to follow. Gevorg Shahbazyan was recently named Young Developer of the Year at the 2025 Red Awards and has been selected to participate in the Advanced Management Development Program at the Harvard Graduate School of Design, an executive program designed for leaders shaping the future of the built environment.

As construction continues toward completion and the building moves closer to welcoming its first residents in early 2027, the tower already stands as a visible symbol of Hollywood’s changing skyline. In a region defined by ambition and reinvention, 21 Hollywood represents both the arrival of a new architectural landmark and the beginning of the city’s next chapter in luxury living.