Real Estate Agents Need Professional Websites to Turn Visitors Into Clients

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When searching for a property to buy, whether residential or commercial, most buyers start online. A high-performing professional website can turn real estate buyers into clients.

Since a real estate website can capture quality leads, investing in one that inspires trust in an agent’s brand and credibility is a must. Hiring the right web designer to build a website that tells the real estate agent’s brand story and compels visitors to share their contact information is a must. The Agent Image real estate web design team builds custom websites exclusively for real estate agents and understands the importance of a strong website.

The Key Functions of a High-Performing Real Estate Website

A good, professional website works 24/7. It’s available to potential clients when the office isn’t taking calls, capturing leads even in the middle of the night. The website continues to work even when the office is closed.

A professional real estate agent’s website includes a lead-capture form. These are boxes where visitors to the site enter their contact information, such as name, email address, and phone number. The capture form will often provide the visitor with something valuable, such as a listing guide.

Another valuable part of a real estate agent’s website is the Call to Action (CTAs). These are buttons or links labeled with titles such as “Request a Showing” that encourage visitors to take action and become clients.

A website can also include a built-in search tool for property search forms, allowing visitors to browse listings. By using the Internet Data Exchange (IDX), the website can legally display Multiple Listing Service (MLS) data. This addition to the site allows visitors to search for homes without leaving the agent’s site.

Building Brand Identity to Establish Credibility and Trust

A professional, clean, modern design subtly establishes competence.

It should also build trust through the About and Profile pages, where the agent’s story is shared. Testimonials and success stories also help potential clients view an agent as trustworthy. These pages should share the values and the reasons why visitors should select the agent.

Additionally, websites should include high-quality photos and videos that capture the properties and the local lifestyle. The purpose of these images is to give people a sense of the market area the agent covers.

The Importance of Investing in a Website

According to market studies, the 68% of real estate leads come from online sources, and 54% of that traffic is from mobile devices. Therefore, it makes sense that a professional website optimized for the real estate industry will generate higher-quality leads than paid leads.

A professional team can design a website that integrates all the necessary tools to deliver an efficient, attractive, and professional site that inspires trust and encourages visitors to contact the agent.

FAQ

How important is web design in real estate?

Because 68% of real estate leads come from online sources, a website is extremely important. It is also the first introduction to potential clients to your brand.

Can I update my website after it’s built?

Agent Image builds websites with scalable, manageable systems, so agents can easily update the site or listings.

What makes the Agent Image real estate web design team different?

The Agent Image real estate web design team works exclusively for the real estate industry and has over two decades of experience. The team offers a website with professional branding, IDX integration, and SEO to attract potential clients.

Written in partnership with APG.