Tiffany & Co. Unveils Its 2026 Valentine’s Day Campaign: Celebrating Love Stories Since 1837

Tiffany & Co. has once again captured the essence of romance with its 2026 Valentine’s Day campaign, titled Celebrating Love Stories Since 1837. This cinematic celebration reaffirms the iconic jeweler’s nearly two-century legacy of honoring timeless love narratives, blending intimate storytelling with the brand’s signature elegance and strength.

Photo Credit: Courtesy of Tiffany & Co.

At the heart of the campaign is Tiffany & Co. ambassador Adria Arjona, who stars in a poignant short film that serves as both a tribute to enduring relationships and a showcase of the House’s most emblematic pieces. The actress, known for her captivating presence, embodies grace, resilience, and quiet power throughout the narrative.

The film unfolds as an intimate portrait of a couple, narrated in the third person by a husband reflecting on a woman of extraordinary strength, resilience, and grace. His words evoke deep admiration, initially leading viewers to believe he’s speaking of someone distant—until the heartfelt resolution reveals the truth: the woman he describes is his wife, portrayed by Arjona herself. In the tender finale, the couple embraces and shares a kiss, delivering a universal message: the most profound love stories are often the ones lived quietly every day.

Photo Credit: Courtesy of Tiffany & Co.

This emotional arc balances personal vulnerability with broader resonance, inviting audiences to reflect on their own relationships amid the campaign’s sophisticated visuals.

Arjona graces the screen adorned in standout selections from the HardWear by Tiffany collection, including a graduated necklace featuring the line’s signature bold links and graphic silhouettes, paired with matching earrings and bracelet. These pieces powerfully underscore the collection’s core ethos—love as a force grounded in strength and resilience. Complementing the HardWear ensemble is the legendary Tiffany® Setting engagement ring, a timeless symbol of commitment that has defined proposals for generations.

Photo Credit: Courtesy of Tiffany & Co.

With this release, Tiffany & Co. continues its storied tradition of portraying love in all its forms, from grand gestures to everyday devotion. Since its founding in 1837, the House has been synonymous with the world’s most poignant love stories, and this Valentine’s Day effort reinforces that enduring heritage in a modern, cinematic light.

The Celebrating Love Stories Since 1837 campaign debuted on Tiffany & Co.’s digital channels on Tuesday, January 20, inviting global audiences to experience the short film and discover how the brand’s iconic jewelry continues to celebrate the quiet beauty of lasting love.

As Valentine’s Day approaches, Tiffany & Co. reminds us that true strength in love lies in its resilience—and that the greatest stories are those we write together, day after day.