The Secret Behind Saltworks’ All-Day Lasting Perfumes

Photo Credit: Saltworks Company

Perfume lovers know the disappointment of a fragrance that fades by lunchtime. The Saltworks Company, a British perfumery founded in 2013, tackles this problem head-on with formulations containing 25% parfum oil-significantly higher than the industry standard of 15%. This concentration difference means one morning spray might carry you through evening dinner plans without reapplication.

The company handcrafts all products in small batches at their workshop in Ramsgate, Kent. Raw materials come exclusively from Grasse, France-long considered the world capital of perfume ingredients. Their collection now spans over 50 different fragrances, categorized into simplified “families” of fruit, wood, aquatic, and floral notes.

Perfume That Stays With You

Traditional perfumes often disappoint with their fleeting nature. Many contain diluted formulations that smell wonderful in the store but vanish within hours. Saltworks changed this formula, packing their bottles with substantially more fragrance oils that bond with skin chemistry for extended wear time.

Each Saltworks creation undergoes careful development to maximize longevity without compromising on complexity. Their scents unfold gradually throughout the day, moving from bright top notes through rich middle tones and finally settling into lasting base notes. The Avalon fragrance, for example, opens with zesty lemon verbena and lime, transitions to warming ginger and cardamom, then finishes with grounding birch and musk that lingers late into the evening.

Exploring Scent Without Commitment

Finding your perfect fragrance match often proves difficult in traditional retail settings. Quick paper strip tests in crowded department stores rarely reveal how a scent will actually develop on your skin throughout a full day. Saltworks addresses this challenge with their Discovery Sets-collections of 10 different fragrances in convenient 2ml bottles.

The Fresh Experience Discovery Set has proven particularly popular among customers seeking lighter, everyday scents. Reddit reviewers praise its variety, noting standouts like Alchemy (with clary sage and vetiver notes) and Figaro (featuring bergamot and Italian fig). Each discovery box includes a £25 voucher redeemable toward future full-size purchases, allowing customers to thoroughly test before investing in larger bottles priced at £95 for 100ml.

The company maintains strong environmental values alongside their perfume passion. All products come free from parabens and phthalates-commonly used but controversial ingredients in many commercial fragrances. They’ve also created a bottle refill program, offering £20 discounts when customers return empty bottles for refilling with any fragrance in the collection.

Since launching in 2013, The Saltworks Company has built what they call a “quiet revolution” in fragrance, prioritizing quality, sustainability, and personal discovery over mass marketing. Their growing popularity suggests many fragrance enthusiasts agree that higher concentration truly makes a difference.

Disclaimer: Written in partnership with APG.