Inside Louis Vuitton’s Soho Pop Up Celebrating 130 Years of the Monogram

Louis Vuitton is marking 130 years of its Monogram with a dedicated Soho pop up at 104 Prince Street, reimagined as a walk through the House’s most recognizable bags, staged as a hotel experience. The space unfolds room by room, with each setting designed around a different Louis Vuitton icon, inviting visitors to move through the archive as if checking into a temporary residence built entirely around travel, function, and design.

Photo Credit: Courtesy of Louis Vuitton

Inside, familiar silhouettes like the Speedy, Keepall, Neverfull, Noé, and Alma are each given their own environments. A Speedy themed room nods to the bag’s early ties to movement and modern travel, while the Neverfull appears in a mirrored gym setting that plays on its capacity and everyday versatility. Elsewhere, a Champagne Bar pays homage to the Noé, originally designed to carry bottles, grounding the experience in the bag’s practical beginnings and its evolution into an everyday essential.

Photo Credit: Courtesy of Louis Vuitton

Throughout the space, the hotel framing brings warmth and intention to the experience. Details emphasize materials, construction, and scale, encouraging visitors to slow down and take in how these bags were made and how they have been used. Alongside archival references, the pop up also introduces new and exclusive Monogram editions, highlighting how the pattern continues to evolve while remaining instantly recognizable.

Photo Credit: Courtesy of Louis Vuitton

A Care Services area anchors the experience in longevity. Restoration, hot stamping, and personalization services are offered on site, and guests are encouraged to bring in their own Louis Vuitton pieces. The message is clear. These bags are not meant to sit untouched, but to be worn, repaired, and kept over time.

Photo Credit: Courtesy of Louis Vuitton

Photo Credit: Courtesy of Louis Vuitton

Open through April, the Soho pop up offers a focused look at the Monogram through design, function, and craft, framed as a hotel stay that celebrates how Louis Vuitton’s most iconic pieces continue to move through the world.