Jimmy Choo Reimagines Modern Femininity for Spring 2026

For Spring 2026, Jimmy Choo leans into contrast as a point of beauty. Titled Les Fleurs, the new women’s campaign explores modern femininity through tension, pairing softness with structure and fantasy with reality. Shot at London’s Barbican, the brutalist setting provides a striking counterpoint to oversized floral forms. Together, the elements set the tone for a season that embraces contradiction with confidence.

Photo Credit: Quentin de Briey

Fronted by Kiki Willems and photographed by Quentin de Briey, the campaign unfolds across stills and film. Hero accessories glow against raw concrete backdrops, creating a mood that feels cinematic and contemplative. Minnie Riperton’s “Les Fleurs” underscores the project, lending both its sound and spirit. As a result, the experience feels immersive, inviting viewers into a moment of transformation where shoes and accessories spark self expression and imagination. The larger than life floral motifs, first seen during the Spring 2026 Milan presentation, were commissioned from a Milan based artist and inspired by peonies from Creative Director Sandra Choi’s garden in Somerset.

Photo Credit: Quentin de Briey

That balance between strength and delicacy carries through the collection itself. Lace emerges as a recurring language across styles like the SUNNY trainer and FAIZ pump. Meanwhile, floral detailing takes on sculptural form in the MIMMI slingback. Utility also plays a role, with the return of the BIKER boot and the debut of the IVY loafer grounding the lineup in practicality. Elsewhere, trompe l’oeil treatments give suede the illusion of denim on pieces like the SCARLETT pump and CINCH bag, reinforcing the season’s play on perception.

“The campaign perfectly captures my intention for the Spring collection, exploring what it means to be feminine today,” says Sandra Choi. “The idea of contrasting lightness with bold, beauty with strength always underlines how I love to present our brand.”