Introducing Di Volpe: A Jewelry Brand Leading a Design Renaissance

In an industry often dominated by tradition and uniformity, a bold new voice is emerging. Di Volpe, a fresh fine jewelry house, is officially launching to challenge conventions and restore jewelry to its essence as a powerful form of self-expression, artistry, and personal identity.

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Founded by Jordan Danieli, who serves as Founder and Creative Director, Di Volpe—Italian for “of the fox”—represents a quiet yet defiant rebellion against a culture that frequently prioritizes sameness. Rather than treating jewelry as mere commodity or predictable adornment, the brand elevates it to what it has historically been: a vessel for indulgence, transformation, and unapologetic individuality.

At the heart of Di Volpe’s philosophy is a design-first approach. The house prioritizes artistic form over maximizing stone yield, a departure from traditional jewelers who typically select gems first and then adapt settings around them. Instead, Di Volpe starts with visionary silhouettes and then crafts gemstones specifically to serve those designs. Cultured diamonds, sapphires, and rubies are specially cut, hand-faceted, and polished into unprecedented shapes, resulting in striking, original pieces.

Standout examples include the shield-cut tennis necklace and the brand’s signature Di Volpe motif: a trapezoid framed by three triangles that form an abstract fox head. The fox, a timeless symbol of elegance, wit, cunning, and subversive beauty, becomes the enduring emblem of the house, weaving cultural depth into every creation.

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“I founded Di Volpe as the natural evolution of a lifelong passion,” says Jordan Danieli. “Jewelry transcends fashion—it is identity, memory, and transformation. In a world of sameness, Di Volpe is a celebration of uniqueness. It is my way of reimagining fine jewelry as art for modern life: expressive, sustainable, and designed to endure.”

Sustainability is woven deeply into the brand’s ethos. Di Volpe handcrafts its pieces using responsibly sourced 18k gold, vermeil, and sterling silver, paired with cultured diamonds and gemstones. These lab-created stones deliver the same brilliance, fire, and durability as their mined counterparts but without the environmental destruction of traditional extraction. The result is luxurious jewelry that harmonizes beauty, conscience, and longevity—true everyday indulgence without ethical compromise.

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The debut collections—La Volpe, Dinamismo, and Simboli—embody jewelry as a cultural language. Here, color, form, and symbolism speak volumes, defying conformity. Drawing inspiration from Italian Futurism, Middle Eastern motifs, and Danieli’s own heritage, these limited-edition pieces are expressive, vibrant, and radically individual. Each design is produced in small quantities, often made-to-order, ensuring rarity and intentionality.