Inside the New CASA LOEWE on Avenue Montaigne

Photo Credit: Courtesy of Loewe

Loewe has expanded its architectural and cultural footprint in Paris with the opening of the new CASA LOEWE on Avenue Montaigne, one of the world’s most influential destinations for luxury fashion. The new space showcases the brand’s full universe, bringing together men’s and women’s ready-to-wear, bags, shoes, small leather goods, jewelry, eyewear, and accessories, as well as an elevated home offering featuring blankets, cushions and scent collections. This opening reflects Loewe’s continued commitment to merging craftsmanship, fashion, art, and design into a single immersive environment.

The CASA LOEWE concept unfolds like the home of a thoughtful art collector — a space where refined retail feels surprisingly personal. Inside, color and texture take the lead: ceramic tiles in green, blue, orange, and silver ripple across the walls, catching light in a way that makes the whole space feel alive. Marble surfaces, brass details, and turned-iron accents add depth without overpowering the room. Sunlight pours in from the large windows overlooking Avenue Montaigne, illuminating the mix of smooth concrete and hand-worked finishes that anchor LOEWE’s design language.

Loewe has outfitted the space with pieces that reflect its deep appreciation for art and design. Rietveld’s Utrecht armchairs, Nakashima’s sculptural seating, and Noguchi’s lighting set an understated, luxurious tone. They mix naturally with Berin club chairs and Loewe’s own signatures—tufted leather puffer benches, marble plinths, and a custom black terrazzo coffee table. Custom rugs woven in Spain bring in bold color, each inspired by the vivid landscapes of British textile artist John Allen.

Photo Credit: Courtesy of Loewe

Craft and materiality shape the rest of the boutique. Sakiyama’s stoneware sculpture Chōtō (2017), works by Hafu Matsumoto, Ernst Gamperl, and John Ward, plus sculptural furniture from Domingos Tótora and the duo Jim Partridge and Liz Walmsley, give the space a gallery-like ease.

As with all CASA LOEWE locations, the Montaigne store showcases standout pieces from the brand’s global art collection. Walther’s Gelbe modellierung (1985) delivers a striking focal point; Zizipho Poswa’s Baobab and Umthwalo ceramics examine ritual and heritage; Henry Moore’s Two Standing Figures (1948) adds monumental weight; and Walter Price’s paintings introduce vibrant, poetic color.

Photo Credit: Courtesy of Loewe

CASA LOEWE Montaigne marks a key moment for the house, underscoring its continued commitment to craft and culture. The boutique’s art-driven approach shows how Loewe is reimagining the luxury experience in a thoughtful, modern way.