CHANEL Arrives in Montecito With a New Seasonal Boutique

This winter, CHANEL brings a touch of Parisian polish to the California coast with a new seasonal boutique at Rosewood Miramar Beach in Montecito. Designed to reflect the area’s natural warmth and effortless charm, the space features ready to wear, accessories, and fine jewelry from the Cruise 2025/26 collection. With serene coastal views and a quiet garden, the boutique blends laid back elegance with timeless codes, creating a peaceful escape just steps from the ocean.

Photo Credit: Courtesy of CHANEL

Inside, the interiors draw from the natural palette of the Santa Barbara coast. Sunlight moves across soft neutrals, dark wood accents, and subtle tweed textures that echo the House’s signatures. The layout keeps everything airy with a main salon for ready to wear, a dedicated shoe room, and a quiet Watches and Fine Jewelry area where icons and new arrivals, including the Première Galon, are displayed with an understated sense of luxury. Two private fitting rooms let guests settle in for something more personal, and the flow of the space feels intentional, encouraging visitors to linger as they move from one universe of the House to the next.

Photo Credit: Courtesy of CHANEL

Photo Credit: Courtesy of CHANEL

Photo Credit: Courtesy of CHANEL

Photo Credit: Courtesy of CHANEL

One of the boutique’s most charming touches is a small garden that deepens the tranquil atmosphere, a feeling that carries into the Cruise collection. The pieces that debuted at Villa d’Este, from luminous evening looks to easy knits and hints of gold, feel naturally aligned with Montecito’s coastal softness. With this synergy between the setting and the season, the boutique takes on a mood that’s relaxed yet unmistakably CHANEL. For resort visitors and longtime clients alike, the space offers a quiet escape that captures the spirit of the season in a distinctly CHANEL way.