Inside Bvlgari’s Newly Reimagined Miami Design District Boutique

Bvlgari has reopened its Miami Design District boutique with a newly expanded, two-story space that feels deeply rooted in both Rome and Miami. The House leans into its heritage while absorbing the city’s color, light, and artistic energy, creating an environment that feels modern, refined, and unmistakably Bvlgari.

Photo Credit: Courtesy of Bvlgari

Inside, the boutique unfolds with a new clarity. Travertine columns and fluted architectural lines recall Rome’s classical codes, while palm-etched details and a sculptural chandelier nod to Miami’s light, and coastal energy. Spanning over 3,200 square feet, the boutique brings together high jewelry, fine jewelry, watches, handbags, and fragrance. Upstairs, the second-floor salon is designed for private client moments and hosted gatherings, adding a sense of luxury to the overall shopping experience.

Photo Credit: Courtesy of Bvlgari

Photo Credit: Courtesy of Bvlgari

Photo Credit: Courtesy of Bvlgari

Photo Credit: Courtesy of Bvlgari

From the street, the façade becomes a moment of its own. Inspired by the sunsets of Rome and Miami, the radiant exterior is warm and inviting. After dark, the boutique transforms into a fully illuminated display, turning this corner of the Design District into a luminous landmark. 

For Bvlgari’s North America President Hervé Perrot, the boutique represents more than just a retail space. “The re-opening of our boutique in the Design District is an important milestone for Bvlgari’s growth in North America,” he notes. “Miami is a global hub for art, design, and culture, making it the perfect setting to showcase our Roman heritage and innovative spirit.”

To mark the reopening, Bvlgari introduced an exclusive High Jewelry Monete capsule collection. Long considered one of the House’s defining signatures, the Monete celebrates its Roman roots in a contemporary new way. Each piece reimagines ancient coins in bold, striking forms that bridge history and modernity.

The boutique is an expressive new chapter for Bvlgari in Miami. The design, the light, and the expanded layout all work together to highlight the House’s craftsmanship and its connection to the city. The result is a space that feels fully in step with the Design District.