Tiffany & Co. Brings Its Legendary Craft to Netflix’s Frankenstein

Tiffany & Co. is no stranger to the silver screen — its jewelry has graced some of cinema’s most defining moments, from Breakfast at Tiffany’s to The Great Gatsby. Now, the storied House adds another scene to its legacy with a first-of-its-kind collaboration with Netflix, marking Tiffany & Co. as the first luxury jeweler to partner with the streaming giant.

Photo Credit: Courtesy of Tiffany & Co.

The partnership comes to life through Guillermo del Toro’s Frankenstein, a haunting reimagining of Mary Shelley’s gothic classic starring Oscar Isaac, Jacob Elordi, Mia Goth, and Christoph Waltz. The film debuted at the Venice Film Festival and will arrive in theaters October 17 before streaming globally on Netflix November 7. Tiffany’s archival creations and heritage craftsmanship lend an ethereal realism to del Toro’s cinematic universe — each jewel a relic of storytelling in its own right.

To celebrate the film’s premiere, Tiffany & Co. has transformed its Fifth Avenue flagship, The Landmark, into a theatrical experience. Five immersive windows, designed in collaboration with del Toro, reinterpret key scenes from the film through Tiffany’s artistic lens. The display — illuminated by a score from Oscar-winning composer Alexandre Desplat — merges digital animation, sound, and light into an operatic tribute to creativity. After dark, the installation electrifies the avenue, while a QR code invites guests to access exclusive behind-the-scenes footage. Inside The Landmark, jewels worn by Mia Goth in the film are exhibited from the Tiffany Archives — a rare glimpse into the House’s intersection of art, craft, and cinema.

Photo Credit: Courtesy of Tiffany & Co.

The story continues across the Atlantic with Frankenstein: Crafting a Tale Eternal at The Old Selfridges Hotel in London. The exhibition explores del Toro’s meticulous filmmaking process with recreations of Tiffany archival objects, original costumes by Kate Hawley, and artifacts honoring Mary Shelley’s enduring influence.

Photo Credit: Courtesy of Tiffany & Co.

Both displays run through early November — a fitting reminder that even nearly two centuries after its founding, Tiffany & Co. continues to find new ways to illuminate culture, creativity, and the art of transformation.