The New Jimmy Choo Autumn 2025 Campaign Stars Sydney Sweeney

Jimmy Choo has once again tapped Emmy-nominated actress Sydney Sweeney to star in its Autumn 2025 campaign, marking her highly anticipated return as the face of the brand. Known for her ability to embody complex characters with authenticity and nuance, Sweeney channels her cinematic presence into a series of striking visuals and short films that capture the multifaceted spirit of Jimmy Choo’s latest collection.

Photo Credit: JIMMY CHOO

The campaign unfolds as a cinematic journey, carefully crafted to blur the line between fantasy and reality. Each scene acts as a visual vignette where Sweeney moves through shifting environments that transform alongside the energy and personality of the shoes and bags she wears. Through this immersive storytelling, the campaign reflects the brand’s belief that glamour is not just about appearance, but a feeling—one that allows women to play any role they choose and express every side of themselves with confidence.

Photo Credit: JIMMY CHOO

Creative Director Sandra Choi describes the collection as an exploration of transformation, underscoring how accessories can do more than complete an outfit—they can define character. “This campaign reinforces the power of shoes and accessories to transform, acting out the possible characters. The notion that glamour is a feeling,” Choi explains. The result is a modern fable of feminine expression, in which Sweeney embodies the essence of individuality, empowerment, and style.

A standout feature of the Autumn 2025 campaign is its ability to convey “main character energy.” Each product is showcased not just as a fashion item but as a symbol of personality and mood. The Isa slingback in zebra print takes center stage with its expressive, bold design, celebrating freedom, flair, and joy. The Scarlett drop heel pump embodies daring adventure and optimism, offering a fearless spirit for women who embrace challenges with elegance.

The Tylor loafer, a design rooted in authenticity, captures the essence of being true to oneself. It’s a versatile and timeless style that reflects both comfort and confidence, while the Bar hobo bag is presented as an emblem of empowerment, embodying inner strength and the ability to inspire others. Together, these designs create a collection that not only complements a wardrobe but also inspires the wearer to embrace her individuality.

Photo Credit: JIMMY CHOO

Visually, the campaign is shot with the immersive quality of a cinematic narrative, inviting viewers to join Sydney Sweeney on her journey. Breaking the fourth wall, the series of films and images gives the impression of an intimate performance, blurring distinctions between audience and actor. This dynamic format echoes Jimmy Choo’s dedication to innovation in both design and storytelling, reinforcing its reputation as a global leader in luxury fashion.

The Autumn 2025 collection positions itself as more than just a seasonal update; it represents a continuation of Jimmy Choo’s mission to celebrate the transformative power of style. From the tactile feel of a new shoe to the emotional connection created through accessories, the brand elevates the everyday into something extraordinary. Whether it’s the bold zebra pattern of the Isa or the sleek, empowering silhouette of the Scarlett, each piece is carefully designed to resonate on both a personal and emotional level.

Sydney Sweeney’s role in the campaign underscores her growing influence in the fashion world. Beyond her celebrated performances on screen, she has become a style icon who embodies strength, elegance, and authenticity. Her collaboration with Jimmy Choo feels seamless, as she brings a unique ability to translate fashion into character-driven storytelling. With her at the forefront, the Autumn 2025 campaign speaks directly to a new generation of women who see style as a reflection of identity, emotion, and empowerment.

Ultimately, Jimmy Choo’s Autumn 2025 campaign with Sydney Sweeney highlights the artistry and emotion that define the brand. By combining daring design with cinematic storytelling, the collection illustrates how fashion can be both a visual and emotional journey. It is an invitation for women everywhere to step into their own spotlight, embracing the roles they wish to play while making glamour a part of everyday life.