Tiffany & Co. Returns to the 2025 US Open With a Must-Visit Pop-up Experience
Tiffany & Co. is back at the USTA Billie Jean King National Tennis Center for the 2025 US Open, unveiling a reimagined pop-up that celebrates the House’s legacy of craftsmanship, innovation, and passion for sporting excellence. Now in its third year at the prestigious tournament, Tiffany & Co. invites guests to step into an immersive space that blends iconic design with the thrill of tennis.
Photo Credit: Courtesy of Tiffany & Co.
Located in the Fountain Plaza, the pop-up immediately captures attention with an oversized Tiffany Blue® tennis ball anchoring the experience. Inside, visitors will discover the Men’s and Women’s Singles Championship trophies, meticulously crafted by Tiffany’s master silversmiths at the House’s hollowware workshop in Cumberland, Rhode Island. This tradition, spanning nearly four decades, underscores Tiffany & Co.’s enduring connection to the US Open.
A highlight of this year’s pop-up is the debut of a bespoke HardWear by Tiffany tennis racket, inspired by one of the House’s most iconic jewelry collections. Adorned with nearly 5 carats of diamonds on its face and paired with a 24k gold vermeil tennis ball featuring nearly 7 carats of diamonds along its seams, this one-of-a-kind creation is a perfect fusion of sport and luxury.
Photo Credit: Courtesy of Tiffany & Co.
Adding a modern twist, the pop-up introduces an exclusive Tiffany & Co. & Meta AI experience, allowing guests to engage with the brand in an entirely new way. Visitors can create a personalized digital keepsake, imagining themselves as tennis stars on center court.
Photo Credit: Courtesy of Tiffany & Co.
Tiffany & Co.’s presence extends beyond the pop-up, with branded displays featured during the Men’s and Women’s Singles, Doubles, and Mixed Doubles Championship ceremonies, bringing the House’s signature style to the court.
Open from August 18 to September 7, we’re deeming the Tiffany & Co. 2025 US Open pop-up in the Fountain Plaza a haute must-visit this tennis season.
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