Kevin Leyes For The Win: LeyesX Multi-Million Expansion Fuels Las Babys, the Next-Gen Agency… and Night Club?

Photo Credit: Kevin Leyes

When Kevin Leyes answers our Zoom call, the 25-year-old Argentinian CEO is barefoot on a Brickell penthouse balcony, Biscayne Bay glittering at his back and three wall-mounted dashboards pulsing with live revenue from his holding company LeyesX, PR arm Leyes Media, and his newest venture, Las Babys. “Numbers calm me,” he says, lifting a Cuban cafecito. The calm disguises a decade-long sprint from a tile floor in Buenos Aires to this data-lit skyline.

THE BOY WHO OUTRAN THE TILES

Born in González Catán and raised in Pontevedra, tough suburbs of Argentina, Leyes shared a single mattress with his sister while their mother, Eliana, worked double classrooms and their father faded after losing his bus-driver job.

At nine he was mowing lawns; he coded an educational game and won Argentina’s national programming contest. A U.S. Embassy scholarship flew him to Washington D.C. A year later he pitched at Google during Silicon Valley’s TrepCamp. “Borders are mostly mental,” he decided.

THE FIRST MILLION

Back home he founded VVS, a jewelry brand that iced Argentine trap stars and funded Leyes Media in 2019. The agency’s mix of narrative science and SEO wizardry soon placed American founders, and even a few billionaires, on Forbes front pages. In 2021 he folded every venture into LeyesX and moved to Miami, where eight-figure revenue followed. “Miami respects speed,” he laughs. “I spoke code; Brickell spoke capital. We understood each other.”

THE ARGENTINA BOOTCAMP

Success arrived fast in Miami, but the city’s neon glare exposed fissures Kevin hadn’t anticipated. Predatory partners siphoned cash, nightclub “friends”, and back‑to‑back betrayals hollowed out his bank accounts.

By January 2024, Kevin went back to his room in Argentina, where everything started, and locked in for six months.

He cut dopamine to the bone, no alcohol, no clubbing, no dating. The isolation felt military, but by 2025 the spreadsheets showed a 180: debts cleared, and a surgical blueprint for expansion.

Photo Credit: Kevin Leyes

LAS BABYS: GLAMOUR MEETS ALGORITHM

The rebooted Kevin launched Las Babys, an invite-only system that protects and multiplies Latina creators. Entry arrives by discreet DM; inside, members learn luxury branding, emotional control, and seed investing while LeyesX’s AI hunts leaks and forecasts income like a quant desk.

Photo Credit: Kevin Leyes

Phase One lives online. Phase Two (2026), adds a 9,000-square-foot Miami studio shared with Leyes Media. Phase Three hints at a Las Babys-branded club in Miami, where nightlife and live social storytelling fuse. “A modern Playboy with passwords held by the women,” he says.

Photo Credit: Kevin Leyes

INK, ICE, AND IDENTITY

Beneath the cuff, tattoos whisper the saga. Ambición and Disciplina straddle his clavicles; LOYALTY crowns his throat, a reminder after too many betrayals. Behind one ear, a tiny “1%” signals allegiance to the few who execute.

Photo Credit: Kevin Leyes

His left hand bears an all‑seeing eye flanked by 444 – a numerological nod to what he calls “divine protection.” Below it, the word “Familia.” “My mother and sister kept the lights of my life on when the power company cut us off,” he says, flexing the fingers that now sign seven‑figure checks.

Photo Credit: Kevin Leyes

Across his chest, an enormous phoenix now spreads crimson wings, erasing the word “Lust” he inked during what he calls “the darkest, most dopamine‑drunk chapter” of his early Miami days. “You must be willing to burn in your own flames to rise,” he says of the cover‑up.

From a mattress on a cold tile floor to a penthouse lined with AI monitors, Kevin Leyes is living proof that attention, when architected with discipline, can outlast algorithms and outshine the skyline itself.