Fat Joe Kicks Off Miami Race Week With The Launch Of Sonrisa Rum At Fontainebleau Miami Beach

In partnership with Haute Living, Hip-hop legend Fat Joe took over the iconic Fontainebleau Miami Beach to celebrate the official launch of Sonrisa Rum, marking the start of Miami Race Week on May 2.

Photo Credit: World Red Eye

Crafted, distilled, and aged under Puerto Rico’s golden sun, Sonrisa is a super-premium rum born from the island’s vibrant soul. Infused with the rich traditions of Puerto Rican music, culture, and community, Sonrisa is more than a spirit—it’s a celebration of life well-lived. Whether sipped neat, savored like a fine whiskey, or stirred into a classic cocktail, Sonrisa offers a refined yet joyful drinking experience.

Photo Credit: World Red Eye

Held at the chic Bleau Bar, Fat Joe stepped behind the bar, serving signature Sonrisa cocktails, including the ‘Island Runner’ with Sonrisa Rum, banana liqueur, falernum, lime juice, grenadine; ‘Pink Flamingo’ with Sonrisa Rum, fresh watermelon juice, lemon juice, simple syrup, and mint; and the ‘Charred Pineapple Old Fashioned’ with Charred pineapple-infused Sonrisa Rum, Angostura bitters, and simple syrup.

Photo Credit: World Red Eye

During the celebration, Fat Joe, alongside Sonrisa Rum co-founders Jae Goodman and Shareef Malnik handed out Sonrisa hats and gave guests a personal taste of the brand’s smooth, bold flavor that invites you to raise a glass and share the glowing spirit of Puerto Rico with the world.

Photo Credit: World Red Eye

The evening reached a peak when Fat Joe hit the DJ booth for surprise performances of crowd-pleasing hits like “What’s Luv?” and “All The Way Up,” igniting the dance floor and setting the tone for an unforgettable weekend.

Photo Credit: World Red Eye

Photo Credit: World Red Eye

The launch was a celebration not just of a new spirit, but of the cultural energy and community Sonrisa Rum aims to embody. Available in three distinct expressions including Sonrisa Platino, a silver rum aged one year with notes of raw cane, vanilla bean, and marshmallow; Sonrisa Oro Especial, twice-finished in bourbon casks with rich layers of caramel, toasted marshmallow, pipe tobacco, and brown sugar; and Sonrisa Reserva, a gold medal-winning, zero-sugar rum aged three years that delivers complex notes of cacao, clove, honey, and spice.

Photo Credit: World Red Eye

Sonrisa is now available throughout the Fontainebleau Miami Beach.

Photo Credit: World Red Eye

Photo Credit: World Red Eye

Photo Credit: World Red Eye

Photo Credit: World Red Eye