Chanel Unveils Campaign For New N°5 High Jewelry Collection Starring Loli Bahia

Chanel has unveiled the latest campaign for the Chanel N°5 high jewelry collection, featuring French model and actress Loli Bahia. The collection reprises the emblematic Chanel fragrance, proposing it as a magnetic jewelry ensemble that showcases a luxury diamond line reinvented as a powerful and assertive expression of the House’s iconic N°5.

Photo Credit: Courtesy of Chanel

Photo Credit: Courtesy of Chanel

In 2021, to mark one hundred years of Chanel’s legendary N°5 fragrance, the House dedicated a stunning high jewelry collection to the perfume,e including the beloved 55.55 masterpiece necklace set with a 55.55-carat diamond. This piece has become an instant fan favorite and integrated into the House’s signature heritage collection. Echoing the visionary of “Bijoux de Diamant,” the first and only high jewelry collection presented by Gabrielle Chanel in 1932, this collection transforms the perfume icon into a jewelry icon. The collection’s values mirror that of the fragrance – bold creativity, noble materials, and masterful savoir-faire.

Photo Credit: Courtesy of Chanel

This year, the House has revamped the  N°5 collection with two brand-new gold and diamond creations. The first is a shorter necklace that can be adjusted as a choker, and the second is a gorgeous bracelet adorned with gold in three colors: white, beige, and yellow. The necklace’s duality in length highlights its femininity. In the center, Gabrielle Chanel’s lucky number is entirely set with diamonds. The bracelet’s invisible clasp, hidden at the heart of the legendary number, imitates the opening of House’s renowned 2.55 handbag’s iconic clasp. New yellow-gold versions of a bangle, a ring, and a single earring accompany these pieces.