The New Tiffany & Co. HardWear Campaign Stars Mikey Madison, Greta Lee & Anna Weyant

Tiffany & Co. has unveiled their new campaign for its 2025 Tiffany & Co. HardWear collection starring the House’s latest ambassadors, Oscar-winning Mikey Madison, actress Greta Lee, and artist Anna Weyant, shot by renowned photographer and director Harley Weir, centered on the theme of love’s transformative strength. 

Photo Credit: Courtesy of Tiffany & Co.

Shown through a series of images and short films, the stars are shown dressed in black gowns and wearing Tiffany’s coveted pieces from the HardWear collection, like diamond bracelets, gold chain-link necklaces, and matching earrings. While stunningly displaying each piece, the women share their personal definitions of strength, celebrating the symbolism of the collection and Tiffany & Co.’s deep connection to empowerment and love. 

Photo Credit: Courtesy of Tiffany & Co.

Madison, who recently won Best Actress at the Oscars for her role in Anora, has been seen sporting the jewelry already in press moments and, most recently, in her hosting debut on Saturday Night Live. Madison speaks of her sense of strength during the campaign film, stating, “When I’m questioning my own power, I think of things that seem fragile, but aren’t,” while wearing the intricate pieces. 

Photo Credit: Courtesy of Tiffany & Co.

Each of the stars continues to share their own thoughts on the campaign’s value of resilience. “When a family’s love is unconditional, loving yourself is inevitable, where love goes, strength follows,” says Lee. When it comes to Weyant, she reflects on finding a sense of joy through life’s every moment – the triumphs and the challenges. “I believe the people who hold onto joy, through everything, are the strongest people alive,” she shares. 

Photo Credit: Courtesy of Tiffany & Co.

The three girls are unified throughout the film, representing and honoring the HardWear collection’s values. Drawing on a design from 1962, this collection pulls inspiration from New York, the city in which it was born, the Tiffany & Co. HardWear collection embodies an enduring resilience and ability to be free. 

Next: Tiffany & Co. Unveils A Modern New High Jewelry Campaign.