Inside The First-Ever Standalone Dior Beauty Fragrance & Beauty Boutique In The Heart Of SoHo

Photo Credit: Courtesy of Dior Beauty

Since its inception in 1946, when the first Parisian boutique opened, Dior has been synonymous with a dream-like vision of couture crafted with unparalleled artistry. The new SoHo boutique draws inspiration from Dior’s historic and legendary home at 30 Avenue Montaigne in Paris, an address steeped in the brand’s tradition and style. The boutique’s design embodies the House’s signature aesthetic: a harmonious blend of sleek, luminous, and inviting elements that showcase Dior’s mastery of fragrances and beauty.

Photo Credit: Courtesy of Dior Beauty

Upon entering, guests are greeted by a central display table elegantly adorned with highlights from La Collection Privée Christian Dior. This curated selection features exclusive fragrances, seasonal makeup looks, and advanced skincare formulations, inviting visitors into a world of sensory delight. The journey deepens with a bespoke Haute Parfumerie experience orchestrated by the renowned Perfume Creation Director Francis Kurkdjian. This personalized encounter offers a deep dive into Dior’s olfactory universe, showcasing iconic scents like Miss Dior, J’adore, and Sauvage. These timeless fragrances are complemented by an array of extraordinary pieces, making for a truly unforgettable experience.

Photo Credit: Courtesy of Dior Beauty

Beauty enthusiasts will also discover Rouge Premier, the epitome of haute couture lipstick, crafted under the visionary direction of Peter Philips, Creative and Image Director for Dior Makeup. The boutique further elevates the customer experience with an intimate consultation area. Here, clients can indulge in personalized fragrance and makeup services, explore Dior’s signature art of gifting, and enjoy exclusive personalization offerings.