FoundRae Opens A New Charming Boutique In The Miami Design District

A personal favorite jewelry brand, FoundRae, has officially opened its doors in the heart of the Miami Design District. Situated within The Moore, a historic architectural gem at 4012 NE 2nd Avenue, the new boutique blends classical elegance with contemporary artistry, embodying Founder and Creative Director Beth Hutchens’ vision of legacy and modernity.

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The Moore building, renowned for its 1920s Neoclassical façade, symbolizes Miami’s design heritage. Its four-story interior arcade features a striking Zaha Hadid installation, juxtaposing historic charm with cutting-edge design. FoundRae’s boutique, housed within this storied structure, reflects a deep appreciation for the building’s history while embracing the brand’s commitment to timeless craft.

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Inside the boutique, visitors will find an exquisite blend of historical and artisanal elements. Highlights include an ornate, hand-painted ceiling cornice, custom wallpaper that celebrates FoundRae’s signature themes of Dream, Karma, and Wholeness, and hand-blown glass sconces illuminating the space with a warm, artisanal glow.

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The boutique’s focal point is an in-house workshop, visible from the exterior and interior. Here, clients can observe master craftspeople, including a bench jeweler and hand engraver, at work. This immersive experience invites visitors into the creative heart of FoundRae’s design process.

Beth Hutchens describes the boutique as “a home centered around a grand library.” The store’s design includes a long entry hallway, a dining room complete with a baby grand piano, and leather-bound tomes used to display jewelry. These design elements reflect FoundRae’s deep connection to literature and symbolism, which has been integral to the brand’s identity since its inception.

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Hand-painted emblems evoke coats-of-arms found in historic estate halls, while a mural of wild blossoms cascades across the dining room walls, lending a sense of organic whimsy to the space. This artistic ambiance inspires visitors, connecting them with the spiritual and symbolic underpinnings of FoundRae’s creations.

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Every FoundRae flagship features a unique emblem at its entrance, symbolizing the “crossing of paths.” The Miami boutique’s emblem incorporates a shell motif, representing the city’s coastal spirit. This shell motif also graces exclusive jewelry designs available only at the Miami flagship, further cementing its status as a distinctive destination.

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“We approach the design of our stores the same way we approach the design of our jewelry collections: inspired by historical references and time-honored artisanal techniques,” says Hutchens. “I hope the store design makes people feel connected to a past legacy but also inspires them to go forth and shape their own futures.”

Through its Miami flagship, FoundRae continues to merge art, history, and craftsmanship, offering clients jewelry and a journey of self-expression.