Free Falling: Two Iconic Gucci Handbags Are Transformed In The Cruise 2025 Collection

FREE FALLING

For its Cruise 2025 collection, Gucci goes back in time to revive classic handbags, evoking a sense of liberation. “I like taking something that we think we know and breaking away from its rules, taking it as far as it can go, without ever distorting it; bringing it towards its opposite and finding harmony,” notes creative director Sabato De Sarno. With creativity flowing freely, two iconic Gucci handbags — the Gucci B, which debuted in the mid-1950s, and the Gucci Blondie, introduced in the 1970s — transformed this season.

PHOTOGRAPHY CODY LIDTKE

STYLING ALYCIA COHEN

FASHION & CREATIVE DIRECTION ADRIENNE FAUROTE

SET DESIGN BENSON RONG

HAIR CHIKA F.K USING ORIBE

MAKEUP ASAMI MATSUDA AT SAINT LUKE ARTISTS USING LA PRAIRIE

MODEL VICTORIA MASSEY AT ELITE MODELS

DP ANTHONY TRIPOLI

STYLING ASSISTANT DONTAYA BOBB

SET ASSISTANT OLIVIA KELLY