Louis Vuitton Introduces This Season’s It Bag: The Neverfull Inside Out

Louis Vuitton has redefined a classic with the launch of the Neverfull Inside Out, a fresh and reversible spin on one of its most beloved bags. An everyday icon for 17 years, the Neverfull has long been known for its versatility, combining style and practicality in a way that made it a must-have in the wardrobes of fashion lovers worldwide. Now, with the Neverfull Inside Out, Louis Vuitton introduces a playful iteration, proving that even icons can evolve.

Sophie Turner

Photo Credit: Courtesy of Louis Vuitton

The Neverfull Inside Out brings a unique twist to the original—and as its name suggests, it can flip inside out, making what was once hidden on the inside the focal point on the outside. This reversible functionality allows wearers to showcase the Maison’s signature details in a new way—most notably, the previously concealed inside pocket, stamped with Louis Vuitton’s iconic emblem, now becomes an eye-catching exterior feature.

Photo Credit: Courtesy of Louis Vuitton

While the Neverfull Inside Out maintains the signature design of its predecessor, it’s also built to last, no matter which side you choose to display. The bag features an adapted, durable lining, ensuring it’s as functional as it is fashionable. The MM size can transform into a chic trapezoidal hobo shape for those seeking additional versatility thanks to extra hooks.

Photo Credit: Courtesy of Louis Vuitton

In addition to the signature Monogram canvas exterior, the Neverfull Inside Out comes with options for grained leather interiors in black and brown tones, adding a subtle, luxurious contrast. For those who prefer a pop of color, the textile version is available in three vibrant hues: Saffron, Red, and Rose Pondichéry—a deep, rich pink that brings a bold touch to the collection. And for those who want even more space, the upscaled GM size will debut with travel-inspired patches in Louis Vuitton’s following Flight Mode collection.

The Neverfull Inside Out BB offers a smaller, chic bag version for those seeking a more compact option. With an interior zipped pouch that becomes a statement exterior feature, this size is perfect for those who prefer a streamlined, on-the-go look. The BB has several luxurious leather options, including black, Dark Fango (khaki), and Rose Pondichéry. A new Monogram removable strap is ideal for shoulder or cross-body wear, ensuring this smaller bag doesn’t skimp on versatility or style.

Sophie Turner

Photo Credit: Courtesy of Louis Vuitton

To celebrate the launch of the Neverfull Inside Out, Louis Vuitton has enlisted actress and dear friend of the Maison Sophie Turner to headline the campaign. Known for her lively personality and modern sense of style, Turner embodies the new Neverfull’s free-spirited versatility. In the campaign, she effortlessly transitions from one side of the bag to another, showcasing its seamless adaptability.

Sophie Turner

Photo Credit: Courtesy of Louis Vuitton

With the Neverfull Inside Out, Louis Vuitton has taken an iconic piece and transformed it into a symbol of personal expression and creativity—and we’re deeming it the must-have bag of the fall season.