Morgan Riddle, partner to the top-seeded US tennis player
Taylor Fritz (who played in the US Opens finals yesterday) has made a global impact with her extensive influence in the world of tennis. With the massive fan culture around tennis and women in sports,
Morgan is truly a defining figure of the moment.
Riddle coined the term “quiet luxury” and continues to make waves with her elegant courtside couture, high-fashion partnerships, and viral internet moments. Known for her fresh take on refined athleisure, she recently hosted the 2024 Wimbledon Threads lifestyle and fashion series for the second year in a row, interviewing fashionable fans and celebrities at tennis’s most prestigious tournament. With over 1 million followers, she shares fashion, beauty, and lifestyle content and has curated partnerships with brands like Miu Miu, Hermes, Boss, and Balmain, putting her at the forefront of fashion’s digital frontier.
Morgan also appears in Netflix’s
Break Point, a documentary series that follows the world’s top 10 tennis players. She has redefined the term “WAG,” embracing it long before
Taylor Swift popularized the term, influencing fashion, travel, and lifestyle with her aspirational yet relatable content. Beloved for her glamorous
Instagram posts, witty
TikToks, and engaging long-form
YouTube vlogs,
Morgan Riddle continues to be a relevant and dynamic figure across digital platforms.
Here is her photo diary to the 2024 US Open.
Photo Credit: Morgan Riddle
As the girlfriend of a high-profile player, you have a unique behind-the-scenes perspective. What is it REALLY like? How do you stay involved and supportive during the event?
Being close to someone in the spotlight brings a mix of over-the-top excitement and excessive challenges. The intensity of events like the US Open means it’s essential to be supportive, both emotionally and practically. The travel is exhausting, the hotels aren’t always great, sometimes there are awful travel days. I get homesick a lot and having our life be so public is stressful. However – I’m incredibly grateful to travel and live such an unusual life. I know it won’t last forever so I try my best to embrace all the ups and the downs.
Little things can have such big meaning. What are the little things you do to support Taylor while he’s playing, and what are the little things he does for you in your relationship?
I do my best to stay on him for basic things like going to bed early and eating well. He forgets to pack socks for his matches more often than he should (we’re working on it) so I’m often running back to the hotel to get his match items he needs. He has been really supportive of my career and content which has been amazing. My favorite “little thing” he does for me is he plays with my hair every night before bed to help me fall asleep – it’s the best.
Are there any major brands you’re working with this year, or wearing, that you’d like to highlight?
This week I’m working with Boss and David Yurman. It’s really exciting to me that major fashion brands are so interested in the sport of tennis!
How do you balance your own personal style and presence with the high-energy atmosphere of the US Open? Are there any special fashion or beauty routines you follow for the event?
Balancing personal style with the high-energy atmosphere of the US Open involves a mix of comfort and sophistication. I opt for outfits that are stylish yet practical, as the US Open is consistently one of the most hot and humid tournaments of the year. For beauty routines, I typically get a lash lift, microneedling, and a lymphatic massage before I have a big event or a work-heavy month. I will do a self tan with Bondi Sands just before the tournament starts which will give me a nice glow for the week!
Do you love the tenniscore trend that Challengers brought to the forefront? How do you do this right, and what are the no-nos?
I’m a fan of the tenniscore trend—it’s a fun way to blend sporty chic with everyday fashion. I do think it’s done a lot to grow the sport in general as well. To do it right, I think it’s all about incorporating classic tennis-inspired pieces with elevated accessories. A tennis skirt and crop top paired with gold jewelry and a fun bag can bring athleisure to a true fashion moment.
Can you share any memorable moments or traditions you’ve experienced at previous US Opens that you’re looking forward to this year?
First of all – I love hot dogs more than anything and it’s a sporting event so that’s usually my first stop. I love the Grey Goose Honey Deuces! The signature drink is Grey Goose vodka and honeydew melon – it’s super refreshing for hot match days. I attended college in NYC so it’s really nice to attend the tournament with friends who stayed in the city, as I spend so much of the year in cities where I don’t know anyone and tend to spend a lot of time by myself.
Brands have also really gotten involved with the US Open the last few years, so in addition to the tournament the week is filled with really fun events and activations.
What are your thoughts on the evolving role of influencers and significant others in major sports events like the US Open?
Obviously I’m supportive of it. I think every sport needs to do more to cater to their female fans and a great way to do that is to meet them where they are – which is on TikTok or through their favorite content creators. It reaches a completely new audience that might otherwise not have interest in the sport, and builds an essence of safety and comfort for female fans who love the sport but also are interested in beauty, fashion, and all the other excitement that surrounds live sporting events.
Who is your absolute style inspiration and why?
Carolyn Bessette-Kennedy, Elsa Hosk, Princess Diana, and more recently Kendall Jenner are some off the top of my head that I look to often. All of them share the ability to portray effortless elegance and blend classic sophistication with modern trends.
Which global destination on the tennis circuit do you really try to step your game up at and why?
Wimbledon. The tournament is known for its classic elegance and tradition, and I love hosting my series with the tournament, Wimbledon Threads, which allows me to showcase my personal style and looks of tournament attendees. The fashion at Wimbledon is a perfect blend of refined style and timeless sophistication, and it’s exciting to be part of such a prestigious event.
I love getting dressed up for matches, but I wanted to keep it casual for Taylor’s night match. The “I Heart New York” t-shirt was the perfect nod to New York!
Photo Credit: Morgan Riddle
Photo Credit: Morgan Riddle
I have a mini collection of hats from grand slams, usually there is one each tournament that stands out among the rest and gets sold out within the first few days.
Photo Credit: Morgan Riddle
Photo Credit: Morgan Riddle
Grey Goose hosted a suite for my friends and I to enjoy the tournament and drink Honey Deuces while we watched the men’s quarterfinals match on the other side of the draw as Taylor’s.
Photo Credit: Morgan Riddle
Going to all the tournaments on the ATP tour is amazing, but there is something so great about getting to spend time in one of my favorite cities, New York. Fall in NY is special to me because it’s always when I would come back to the city to start school again, coming back to US Open and fashion week each year now also feels like starting a new chapter.
Photo Credit: Morgan Riddle
Photo Credit: Morgan Riddle
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Photo Credit: Morgan Riddle