Welcome To ‘Ralph’s New York’ For The Ralph Lauren Fall 2024 Campaign

The Ralph Lauren Fall 2024 collection, ‘Ralph’s New York,’ pays tribute to his hometown of New York City with stunning visuals that celebrate the collection’s timeless style rooted in what the designer himself is known for – authenticity, classic sophistication, and a love for things that get better with age, just like the city itself. This spirit embodies Polo Ralph Lauren’s fall collection, showcasing the dynamic energy of the city streets, its alluring skylines, and the seamless fusion of tradition with cutting-edge style and elevation. 

“New York City has always inspired me. It’s a place of beautiful contradictions, timelessness, magic, luxury, and aspiration. It has a culture and style all its own. It’s my city – where I first started, where dreams are made and come true. There is no other city like in the world,” Ralph Lauren shared. 

The Ralph Lauren Fall 2024 campaign features women, men, and children in an array of cityscapes that capture the spirit of fall in New York, photographed by Lachlan Bailey with the film produced by Jacob Sutton. Portraying Ralph’s signature vision of timeless style, each look highlights iconic pieces from the brand that have withstood the test of time, like the Camel Polo coat, the RL 67 herringbone jacket, the cashmere cable knit sweater, and a leather bomber jacket sporting a New York Yankees logo made in partnership with MLB.

Each Ralph Lauren Fall 2024 look reimagines these classics with a new and distinct styling to express each person wearing them. Billy Joel’s “New York State of Mind” plays in the voice of New York native Alicia Keys throughout the film, echoing the campaign’s sentiment. 

For over 50 years, Ralph Lauren has created designs that only get better with age. Each piece is designed to be worn, loved, and passed on from generation to generation. In honor of this, Ralph Lauren Vintage will be available for the first time on RalphLauren.com and in select stores. The first drop will happen in September and will continue with monthly drops.