Rihanna Becomes The First New Face of Dior’s J’Adore Fragrance In Over 20 Years

In a new chapter for Dior’s iconic J’adore fragrance, the brand has unveiled Rihanna as the newest face in a contemporary film directed by her longtime friend and renowned photographer Steven Klein. This collaboration marks a significant moment for both the brand and the fragrance, as Rihanna becomes the first new face of J’adore in over twenty years.

Photo Credit: Courtesy of Chanel

J’adore has always been a symbol of femininity, strength, and luxury. To embody this essence, Dior needed a muse who transcended boundaries, a woman who was a powerful and inspiring figure and a dazzling beauty. Enter Rihanna, a global pop idol who has turned her dreams into a golden reality, making her the perfect embodiment of J’adore’s ethos.

The film celebrates Rihanna’s transformation and coronation as she takes on the role of a queen in the golden hues of Versailles. The Hall of Mirrors becomes her catwalk, and the Grand Canal her stage. She resists all classification, embodying triumphant femininity with every step. This is a story of metamorphosis, a fusional encounter between a legendary perfume and a pop idol who has always been destined for it.

Dressed in a golden gown embroidered with pale sequins, created by Dior’s Maria Grazia Chiuri, and adorned with the iconic reinvented necklace, Rihanna is the radiant personification of Diorness. The film captures her as she has never been seen—sublime, powerful, and utterly devoted to the emblematic perfume. It is a celebration of life, as Rihanna voices the original essence of J’adore: pure, radiant, and timeless.

This new campaign reaffirms J’adore’s status as a dream in gold offered to women for the past 25 years and marks the beginning of a new era. Rihanna, in unison with Dior’s extravagant dream, brings a fresh and universal appeal to the legendary fragrance, ushering in a new chapter that is as golden as it is groundbreaking.

The J’adore and Rihanna collaboration is a momentous occasion for the Maison, and we have a feeling the announcement is just beginning to unfold.