Gucci Revives A 1960s Classic For Its New Fine Jewelry Collection

Photo Credit: Courtesy of Gucci

Gucci has officially unveiled its latest campaign showcasing the newest pieces of the House’s Interlocking fine jewelry collection. The new designs feature a modern interpretation of the brand’s iconic Interlocking G motif, prominently placed within a circular charm adorned with exquisite gemstones. The Interlocking G has been one of the House’s most recognizable and significant motifs since the 1960s, designed as a tribute to the House’s founder, Guccio Gucci, it represents luxury, quality, and Italian craftsmanship. 

Photo Credit: Courtesy of Gucci

The campaign embodies a sense of timeless beauty and sophistication where the colored gemstones create an eye-catching and striking contrast against the jewelry setting. Abstract elements of the Interlocking G logo serve as a refined framework highlighting the new designs’ complex craftsmanship and balanced aesthetic. 

Photo Credit: Courtesy of Gucci