Inside Sabato De Sarno’s Debut With The Gucci Ancora Campaign For The Spring/Summer 2024 Collection

Photo Credit: Courtesy of Gucci

Gucci has unveiled the latest campaign for their Spring/Summer 2024 collection, Gucci Ancora. Envisioned by Sabata De Sarno, the House’s new Creative Director, this campaign pays tribute to iconic fashion photography, captured by David Sims’ legendary lens, transcending the boundaries of fashion with a narrative that celebrates personal expression, beauty, and a timeless allure – three pillars the new Creative Director is hoping to build on and expand for the brand. De Sarno began working with Sims when he was starting off in the industry and fell in love with fashion for the first time. With this campaign, the power duo tells the story of real life and authentic women empowered by a wardrobe of essential pieces crafted for everyday elegance through a series of stunning visuals.

Photo Credit: Courtesy of GucciPhoto Credit: Courtesy of Gucci

The campaign features a curated selection of essential pieces from the Spring/Summer collection, epitomizing a sumptuous fusion of sophistication and practicality ideal for everyday attire. Picture impeccably crafted blazers with unique cuts, refined leather jackets sporting elegant collars, timeless overcoats exuding classic charm, elevated yet effortlessly casual sweatshirts, and much more. Among the standout items, a wine-colored leather skirt adorned with embossed Gucci detailing takes center stage, along with a backless top embellished with exquisite multi-colored jewels, perfectly complemented by a matching cream Jackie 1961 handbag featuring the same dazzling jewel accents, making for truly eye-catching hero pieces.

Photo Credit: Courtesy of Gucci

The campaign introduces five fresh faces — Ana, Fadia, Jiahui, Nyajuok, and Violet. These remarkable women, all making their debut with the renowned Italian fashion house, take the spotlight at the heart of the campaign, embodying a rich tapestry of beauty in its most authentic form. They grace the imagery effortlessly, embracing sensuality as an embodiment of beauty, freedom, and self-assurance. This overarching theme resonates throughout the collection, extending a personal invitation to every woman to embrace their unique path and savor the profound emotions that fashion can evoke: the essence of ancora.