Why Luxury Hair Salons And Stylists Prefer Bombshell Extension Co.

Bombshell Extension Co.’s founder and CEO, Cari Eggen, admits she couldn’t fully see the journey ahead when she first had the idea to create her own line of luxury hair extension products. While working as a stylist herself, she realized there was an opportunity in what has become the highly competitive niche of hair extensions. And like any true entrepreneur, she decided to take the leap.

After working as a luxury stylist on the Las Vegas Strip at the prestigious Salon Bellagio, Eggen says she felt a lack of consistency when it came to finding high-end hair extensions for her clients. “I could feel there was a hole in the industry for hair extensions that I could trust would be consistent and satisfy the clients I was working with who expected only the best,” says Cari. “I still love working as a stylist behind the chair, but my passion for making better hair extensions, not only for myself but for the industry as a whole, has only grown stronger.”

This realization led Eggen to founding Bombshell Extension Co. in 2009, a name that has since become a regular fixture in luxury salons and with celebrity stylists worldwide. “From the very beginning, it was my number one priority to create a line of luxury hair extensions that not only offered a variety of methods but also came in an extensive color collection,” says Cari from Bombshell’s expansive warehouse located in southern Utah. The brand’s focus on quality and consistency became the foundation of Bombshell Extensions, and the company is now doing eight figures in sales annually, with Eggen still steering the ship over 14 years after its inception.

Bombshell Extensions has become a hair and beauty industry favorite for its expanded array of hand-tied and machine wefts, tape-ins, clip-ins, and more. Bombshell is also known for providing consistent luxury by using 100% remy human hair in its signature range of color palettes that make it easier for salons and stylists to deliver natural-looking styles for their clientele.

Eggen said she didn’t really plan on starting her own company when she graduated from hair school in 2005. But when she noticed a lack of consistency in hair extensions during her time behind the chair at luxury salons, Cari began planning what would become Bombshell Extension Co. The brand’s worldwide customer base, lovingly referred to as “Bombshell Babes,” is not only made up of luxury salons and stylists but also women shopping online who want the best in quality hair extensions for a perfect match that suits their personal style. Eggen says the main focus of Bombshell Extensions is continuing to provide the highest level of consistency with an organic product that is always up to standards.

In addition to Bombshell’s luxury product line, Eggen’s commitment to consistency and quality shines through the company’s education program, ensuring customers have access to recommended stylists nationwide certified from the Bombshell Extension Education Course. These stylists properly color match and install extensions for Bombshell customers to provide a stylish and satisfactory final look. Cari explains Bombshell Extension Co. even encourages customers to email photos of their current hair in natural lighting so their specialized team can provide an accurate color match suggestion. The brand also offers luxury stylists its signature Bombshell Color Ring to provide clients with a consistent color match tool. The Bombshell Color Ring matches Machine Wefts, Tape-ins, I-tip, and K-tips, while Bombshell’s Mini Luxe Color Ring and Large Luxe Color Ring match their Hand Tied Wefts, Bombshell Wefts & Clip-ins.

So what’s next for Bombshell Extension Co.?

“We take a lot of care in innovating and educating our family of salons and stylists on how to serve our clients best,” Eggen says. “Bombshell Babes have come to expect the highest quality, and we’re committed to providing it year after year.”

Written in partnership with Shannon Sparks