From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel Miami

There’s no denying that Saint-Tropez resortwear brand, BAIN DE MER, knows how to throw a proper soirée. To mark the brand’s official launch in the United States, a momentous occasion for the brand, BAIN DE MER threw a party like no other in Miami during its hautest week, Art Basel.

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty Images

A brand that captures the joie de vivre of Saint-Tropez in summer, BAIN DE MER was founded by Saint Tropez native Corti Marin and embodies the rich maritime heritage of his hometown, reflecting a deep-seated passion for the sea. Representing not only a fashion statement but also a sophisticated lifestyle, it seamlessly blends tradition with a forward-looking spirit deeply rooted in the essence of Saint Tropez.

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty ImagesFrom Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty Images

Set against the backdrop of the city of Miami, BAIN DE MER and Haute Living hosted the launch party aboard a luxury megayacht.  As guests boarded the yacht, they indulged in upscale bites like Petrossian Smoked Salmon Roulade with Caviar and Crispy Rice with Ora King Salmon Tartare, complemented by signature drinks like Espresso Martinis and Whiskey Sours. The evening was further elevated with exclusive bottles of Clase Azul Tequila Gold, a unique joven tequila crafted by blending Clase Azul Tequila Plata with a distinct reposado tequila aged in French oak casks, complemented by an Extra Añejo that matures in American whiskey casks before receiving a finishing touch in sherry casks, served neat.

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty ImagesFrom Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty Images

Also, it wouldn’t be a proper Miami Art Basel party without a little art — French pop art and street art painter, Zoulli Art, custom painted a Rolls-Royce throughout the evening in true BAIN DE MER fashion, creating quite the masterpiece, which was then parked outside of the new BAIN DE MER Miami Design District boutique.

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel Miami
Zoulli Art and Corti Marin

Photo Credit: Romain Maurice/Getty Images

To kick off the party, Haute Media Group CEO, Kamal Hotchandani, graciously welcomed the guests on Okto Yacht. As the evening continued, BAIN DE MER hosted a private fashion show for guests, debuting the latest styles, followed by a once-in-a-lifetime performance by DJ Khaled.

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty ImagesFrom Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty Images

It was an unforgettable evening, celebrating not only a legendary week in Miami but also BAIN DE MER’s foray into the United States market in the hottest city in the country right now. Other notable attendees included Zuzana Rosati, Jamal Mashburn, Radmila Lolly, John Utendahl, Rich the Kid, Haute Media Group Publisher Seth Semilof, and Barry & Missy Skolnick, among others.

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel Miami
Rich the Kid

Photo Credit: Romain Maurice/Getty Images

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel Miami
Radmila Lolly

Photo Credit: Romain Maurice/Getty ImagesFrom Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty Images

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty Images

From Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel Miami
Marin, DJ Khaled & Rosati

Photo Credit: Romain Maurice/Getty ImagesFrom Saint-Tropez to Miami: BAIN DE MER Officially Launches in the US with Haute Living During Art Basel MiamiPhoto Credit: Romain Maurice/Getty Images