This Is Tiffany: Inside Tiffany & Co.’s Latest Campaign With Zoë Kravitz, Gal Gadot & Jimin

Photo Credit: Courtesy of Tiffany & Co.

Tiffany & Co. has unveiled their latest campaign for the Tiffany T and Tiffany HardWear collections starring House ambassadors, including actress Zoë Kravitz, actress Gal Gadot, and pop icon Jimin from BTS. The campaign embodies the modern elegance of Tiffany & Co.’s House icons — revealing the new jewelry through a fresh, minimalistic lens. 

Adhering to the brand’s core values, the This is Tiffany campaign portrays the vital message of remaining true to oneself, emphasizing that Tiffany & Co. jewelry is about the intimate and emotional connection to the one who wears it through how it is styled. 

Photo Credit: Courtesy of Tiffany & Co.

An expression of personal style, the This Is Tiffany campaign showcases Kravitz, Jimin, and Gadot as their authentic selves adorned with jewelry with hand-polished finishes, sleek silhouettes, and striking pavé diamonds. “Our This Is Tiffany campaign is an authentic homage to individual style. We may make the jewelry, but it’s house ambassadors like Zoë, Jimin, and Gal who give meaning to the collections and make our pieces all their own,” says Alexandre Arnault, Tiffany & Co. Executive Vice President of Product & Communication. 

Drawing inspiration from the House’s signature branding, the Tiffany T collection is a clean, graphic design — ultimately becoming a collection powerful in its simplicity. Each piece celebrates the Tiffany name and pays tribute to its modernity and strength — while also revealing the timeless nature of the jewelry Maison. Inspiring, empowering, and above all, unwavering, the T collection is instantly recognizable and a powerful, unapologetic expression of personal style. 

Photo Credit: Courtesy of Tiffany & Co.

The Tiffany HardWear collection debuted in 2017 and has become one of Tiffany’s signature collections. Inspired by the energy and architecture of New York City — the House’s birthplace and soon-to-be where Tiffany & Co. reveals the Landmark destination — it features the iconic gauge links that create a dynamic design. And this year, the line is extending with a new product: watches. The new HardWear watch features a cushion-shaped case with a faceted Sapphire top glass resembling a full-cut diamond. In addition, a custom-locking mechanism directly secures the bracelet with diamond accents, a nod to the brand’s unparalleled heritage. 

The 2023 “This Is Tiffany” campaign is available at Tiffany & Co. stores and on tiffany.com.