Chanel Debuts An Incredibly Chic Spring/Summer 2023 Campaign Starring Kristen Stewart

Photo Credit: Inez & Vinoodh

After a cinematic show at the Grand Palais Éphémère, accompanied by photographs paying tribute to Nouvelle Vague by Inez & Vinoodh, CHANEL unveils their Spring-Summer 2023 Ready-To-Wear collection campaign. Also shot by Inez & Vinoodh, the latest campaign stars brand ambassador Kristen Stewart in the South of France. 

“Kirsten Stewart is the person who reminds me most of Gabrielle Chanel,” says Virginie Viard, Artistic Director of CHANEL’S Fashion collections. “She is also an actress who is very loyal to CHANEL, she has a very special relationship with the House. When I first met her in 2013, it was instant. I’ve always been fascinated by her face, her attitude… And she understands CHANEL clothing so well.”

Photo Credit: Inez & Vinoodh

The black and white scenes of Parisian life, cinemas and cafes, the metro, and 31 rue Cambon, give way to the colors of vineyards, orange groves, and the Mediterranean Sea. A landscape in which the CHANEL vocabulary, its words, its DNA, its attitude, and the secret of its allure all resonate.

Photo Credit: Inez & Vinoodh

The new collection pays homage to CHANEL classics with new modern alterations. The iconic tweed suit is revisited in new proportions, combining a short jacket with a low-waisted pencil skirt in raspberry pink tweed. CHANEL’s emblematic color duo of black and white is magnified in a silhouette full of contrasts. Thigh-high boots in fishnet and patent leather adorned with bows offer a new variation on the two-tone shoes. Composed of contrasts, masculine and feminine, transparency and opacity, simplicity, and sophistication, the CHANEL allure is interpreted by Kristen Stewart with an innate grace.

The Spring-Summer 2023 Ready-To-Wear collection is now available in CHANEL boutiques.