Photo Credit: Courtesy of Dyson
Dyson has *officially* made its way to Miami with the opening of their Dyson Beauty Lab at Saks Fifth Avenue Bal Harbour. The shop-in-shop concept marks the brand’s first Beauty Lab partnership with Saks, a longtime retail partner of the brand. After garnering major success on TikTok with the #Dyson hashtag creating over 2.5 billion views, the Dyson Airwrap and other hot tools have become (our) household beauty staples. Yes, we rely heavily on our Dyson tools. And if you head on over to the new hair studio, you’ll understand why.
Customers are now welcome to receive the full hair-mazing Dyson experience. The lab is equipped with a hair-washing basin and two styling stations. Guests can have their hair styled by Dyson stylists using the iconic Airwrap Multi-styler, Corral Straightener, or Supersonic Hair Dryer and partake in free one-on-one product demonstrations, which don’t require an appointment. Also, you’re able to shop for Dyson’s full range of hair care technology, which are not easy finds, especially this holiday season.
“For us, experience is key. Miami is an important, vibrant market, and the Saks shop offers customers there the opportunity to experience the transformative properties of our technology firsthand,” says Jordan Saxemard, Senior Vice President of Marketing at Dyson Americas.
Dyson has opened up Demo Stores and Beauty Labs in New York, San Francisco, Toronto, London, Milan, and more cities as they embrace the importance of creating meaningful, in-person experiences. “We want to make sure that we grow our brick-and-mortar footprint; it’s not just about activating and growing the online piece of the business – although that’s extremely important – but also making sure we have the right retail concepts in place,” says Saxemard.
Appointments are available for booking on the Dyson and Saks websites and cost $50. Customers who make a purchase costing $299 or more at the time of their visit will receive a free hair styling appointment. A deal if you ask us!
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