Balmain Touches Down In Aspen For The Holidays With An Immersive Pop-Up Experience

Photo Credit: Courtesy of Barron Roth for BalmainBalmain is one of the latest luxury brands making its way to Aspen for the holidays. Aspen has become one of the hautest winter destinations as there’s truly no better place to set up shop with cold weather collections than the ultra-luxe resort ski town. Serving as Balmain’s first retail venture in Aspen, the brand has opened an interactive shopping experience incorporating fashion, technology, and art.

Photo Credit: Courtesy of Barron Roth for BalmainTaking over a 2,300 square feet gallery space at One Hour Ahead in the heart of downtown Aspen, the multi-room pop-up showcases Balmain’s Egyptian-inspired Resort 2023 collection and the brand’s Après Ski looks that are available to shop on-site. When entering the winter world pop-up, guests are greeted by an immersive virtual experience that leads to “Villa Balmain,” the haven commissioned by Pierre Balmain on the Italian isle of Elba and built by the visionary Italian architect Leonardo Ricci. In the villa, guests can view “Hexagon Garden,” by Cuban artist Alexandrea Arrechea and powered by LITO, which was first presented during Art Basel Miami Beach. 

Photo Credit: Courtesy of Barron Roth for Balmain

Nestled on a cozy corner in the heart of Aspen, just steps away from iconic Aspen hotels like St. Regis Aspen and The Little Nell, the new Balmain outpost is home to the ultimate après ski styles, perfect for both on and off the slopes. 

Photo Credit: Courtesy of Barron Roth for Balmain

The Balmain Aspen pop-up is now open at 601 East Hyman Avenue and will run through January 6th.