Audi Enters Formula 1
Photo Credit: Audi
It’s official: Audi is getting into the Formula 1 game. From 2026, the brand will compete in the FIA Formula 1 World Championship with a specially developed power unit at Audi Sport’s facility in Neuburg near Ingolstad, marking the first time in more than a decade that a Formula 1 power train will be built in Germany.
Photo Credit: Audi
Audi announced its entry at a press conference at the Formula 1 Belgian Grand Prix at Spa- Francorchamps. where Markus Duesmann, chairman of the Board of Management of AUDI AG, explained: “Motorsport is an integral part of Audi’s DNA,” says Markus Duesmann. “Formula 1 is both a global stage for our brand and a highly challenging development laboratory. The combination of high performance and competition is always a driver of innovation and technology transfer in our industry. With the new rules, now is the right time for us to get involved. After all, Formula 1 and Audi both pursue clear sustainability goals.”
Photo Credit: Audi
The key to getting involved in the world’s most popular racing series is the clear plan to become more sustainable and cost-efficient. The new technical rules, which will apply from 2026, focus on greater electrification and advanced fuel that is more sustainable than that which is currently used. In addition to the existing cap on costs for teams, a cost cap for power unit manufacturers will be introduced in 2023. In addition, Formula 1 has set itself the ambitious goal of being a carbon-neutral racing series by 2030.
Photo Credit: Audi
Audi will announce a decision on which team they will be lining up with in 2026 by the end of this year.
Photo Credit: Audi
Related Articles
Haute Living Celebrates Juanma Barrientos and J Balvin at Elcielo New York During NYFW
Haute Wine & Spirits celebrates chef Juan Manuel Barrientos and J Balvin at Elcielo New York during New York Fashion Week.
The Hautest Activewear for Her to Workout—and More—In
Discover the hautest activewear for her, from gym to pilates to everyday wear, featuring stylish performance pieces you will love.
I’m an Editor: Here’s What I’m Wearing to NYFW This February
An editor’s guide to surviving NYFW in February, with chic outerwear, refined boots, and winter accessories made for true New York weather.
Forbes Travel Guide Crowns The Boca Raton as the Americas’ Only Quadruple Five Star Resort
Forbes Travel Guide awards The Boca Raton 24 stars in 2026, making it the only Americas resort with quadruple Five Star status.
Luxury in transition: The Middle East leader’s balancing act
Middle East luxury shifts toward purpose, culture, and personalization, redefining leadership, brand identity, and consumer experience.
Real Estate Agents Need Professional Websites to Turn Visitors Into Clients
Professional real estate web design that builds trust, captures leads, showcases listings, and turns online buyers into clients.!!
Latest Stories
Trending Articles
Related Articles
Haute Living Celebrates Juanma Barrientos and J Balvin at Elcielo New York During NYFW
Haute Wine & Spirits celebrates chef Juan Manuel Barrientos and J Balvin at Elcielo New York during New York Fashion Week.
The Hautest Activewear for Her to Workout—and More—In
Discover the hautest activewear for her, from gym to pilates to everyday wear, featuring stylish performance pieces you will love.
I’m an Editor: Here’s What I’m Wearing to NYFW This February
An editor’s guide to surviving NYFW in February, with chic outerwear, refined boots, and winter accessories made for true New York weather.
Forbes Travel Guide Crowns The Boca Raton as the Americas’ Only Quadruple Five Star Resort
Forbes Travel Guide awards The Boca Raton 24 stars in 2026, making it the only Americas resort with quadruple Five Star status.
Luxury in transition: The Middle East leader’s balancing act
Middle East luxury shifts toward purpose, culture, and personalization, redefining leadership, brand identity, and consumer experience.
Real Estate Agents Need Professional Websites to Turn Visitors Into Clients
Professional real estate web design that builds trust, captures leads, showcases listings, and turns online buyers into clients.!!
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events
