Photo Credit: Watches of Switzerland
Luxury watch retailer Watches of Switzerland is on a major sweep of debuting stunning, new boutiques in key locations throughout the country. Most recently, they introduced Watches of Switzerland at Encore Boston Harbor. Located at the beautiful luxury hotel, the new location marks the second Wynn Resorts partnership for the brand, following its opening in the Esplanade at Wynn Las Vegas in December 2018. The ongoing partnership is fitting, as both brands represent the best that the luxury industry has to offer in an upscale, meticulously-conceptualized setting. Located in a prime location at the brand-new, sprawling hotel, Watches of Switzerland rests just steps away from the casino for easy shopping access.
Photo Credit: Watches of Switzerland
The brand tapped New York-based architecture firm MNA to design the boutique, keeping in theme with their other locations in New York’s Soho and Hudson Yards, as well as Las Vegas. The storefront is tastefully constructed with Spanish marble, while the interior is lined with a vibrant zebra grass wall covering the white oak trim and wall board.
Photo Credit: Watches of Switzerland
The brand is anchored by standalone boutiques for Omega and IWC on each side, which Watches of Switzerland will operate. The boutiques can be accessed by front door entry or through Watches of Switzerland via an entry vestibule. The beautifully-decorated entryway is highlighted by enviable artisanal watch brands, with offerings from Franck Muller, Ressence, Bovet and Jacob & Co. Also on display will be a small showcase of covetable, dazzling jewelry pieces.
Photo Credit: Watches of Switzerland
Inside the boutique, Watches of Switzerland will feature luxury watch brands including Hublot and Panerai, which both have dedicated areas of the boutique with private consultation rooms for VIP guests.
Photo Credit: Watches of Switzerland
“We are thrilled to now have a presence in Boston and continue our partnership with Wynn Resorts,” states Brian Duffy, Watches of Switzerland CEO. “Their best-in-class approach echoes our own, and we look forward to offering the finest Swiss timepieces along with an unparalleled customer experience to their discerning guests.”
