Italian-based lingerie brand Intimissimi is known for its sexy but natural looking and wearable undergarments for women. As the brand expands its presence in the U.S., who better than to be the face of its brand new campaign than gorgeous fashionista Sarah Jessica Parker? The campaign empowers women and calls upon the protagonist’s “intelligence, charisma and personal femininity,” per the brand, and we agree. Shot in New York City and featuring the Spring/Summer 2019 collection, Sarah Jessica Parker’s timeless beauty provides the most perfect canvas for the Intimissimi pieces, which include silk pajamas and triangle bras, combining sensuality and functionality. Check out the images below.
