The Magic City has evolved into a highly sought-after destination for art, music and sports connoisseurs. Seamlessly blending the thrills of Formula 1 with Miami’s eccentric culture and city as its backdrop, Formula 1’s F1 Festival took over the streets of Downtown Miami on Saturday, October 20th and Sunday, October 21st, giving fans a taste of the 2018 Formula 1 Pirelli Grand Prix in Austin, Texas.
Unleashing the pinnacle of world motorsport that is Formula 1, attendees experienced the rush of the sport as racing giants Aston Martin Red Bull Racing, Renault Sport Formula One Team and Emerson Fittipaldi drove along Biscayne Boulevard.
“For a few days, America was at the center of Formula 1. Pirelli took title sponsorship of the US Grand Prix for the first time, and the number and reach of the activations we carried out was really impressive. We started on Saturday in Miami, where the first Fan Festival in America took place. For one day an incredible number of enthusiastic fans – more than 80,000 in total – flocked to the roads in downtown Miami to breathe in the atmosphere of F1. Pirelli was an official sponsor of the show, with a fantastic two-seater car as well, which gave some lucky guests the thrill of being driven up and down Biscayne Boulevard at proper F1 speeds. […] The United States is a key territory for the future development of Formula 1, with some important investments planned. Pirelli is keen to be part of this process, and to continue figuring prominently in a market that is of vital importance for us.” Roberto Boccafogli, Pirelli’s Head of F1 Marketing and Media Relations, said.
Providing the ultimate city centre festival hub, the weekend-long event showcased local artists and musicians who created artwork celebrating the arrival of the festival in Miami. The blend of music and art with the sport is an initiative in hopes of engaging a new following and attraction to the thrilling motorsport. Saturday night ended with a live performance by Silk City — a collaboration project between megastar Diplo and Mark Ronson.
Miami is the fifth international city to host an F1 Festival with hopes of hosting its own Formula 1 Pirelli Grand Prix in the near future.
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