LVMH Hosts Les Journées Particulières At Bay Area Brands This Weekend

Photo Credit: LVMH

French luxury group Moët Hennessy (LVMH) is hosting its fourth edition of Les Journées Particulières this weekend, October 12-14. For the first time its launching programs in the US—specifically the Bay Area. Les Journées Particulières, which started in 2011, is a rare look inside LVMH’s iconic maisons. Fans of the brands will have a unique opportunity to experience an insider’s view of the artisans, designers, workshops, laboratories, ateliers, and tanneries who create the coveted products.

Photo Credit: LVMH

Some of the opportunities include visiting the Louis Vuitton prototype workshop in Paris; going behind the scenes at a Bulgari photoshoot in Italy, and learning how to pair whisky at Glenmorangie in Scotland. Locally fans of LVMH’s wineries have a chance to get a behind-the-scenes look at the winemaking process. Colgin Cellars, Newton Vineyard, and Chandon are inviting guests to visit their properties for tours and tastings that are generally not available to the public. At Colgin, tour the vines and estate, then enjoy a vertical tasting. At Newton, learn an in-depth history of the brand’s gorgeous rose garden and meet with the head of viticulture, Mayacamas Olds.

Photo Credit: LVMH

At Chandon, include in a grape-to-glass masterclass with head winemaker Pauline Lhote. “Les Journees Particulieres is such a landmark program for the entire company. This year, for the first time, locations and Maisons within the United States are participating, which means that we get to shine an extra special light on all we do at Chandon California,” Lhote told Haute Living.

Photo Credit: @lhote_pauline

“Particularly, with our winery, vineyards, and signature cuvees, there’s so much to show visitors and educate about all we do, so as the head winemaker, I’m especially pleased to open the doors and let people discover our magic for themselves. It is a unique opportunity for me to share our craftsmanship with our visitors and have them understand the winemaking process and all the care that goes into making our wines. Visitors will be immersed in our vineyard, and will get to discover the journey of making sparkling wine from grapes to blending to the fermentation in the bottle and maturation of our wines.”

Photo Credit: LVMH

A limited amount of spaces are available for each experience, and they are complimentary. In the city, Benefit Cosmetics is inviting guests inside the bright pink hallways of its headquarters where Maggie and Annie Ford Danielson, the daughter and niece of Benefits founders will provide a guided tour and brow workshop. Sephora is also opening up its doors to makeup lovers. Its local beauty director will discover what’s inside the newest Play! By Sephora box as well as application tips, product pairings, and personalized beauty tips.