Step Inside Cartier Parfums’ First Ever Pop-Up In New York City

To create this visual effect, Bureau of Extraordinary Affairs closely studied light diffraction in the facets of a “baguette-cut” diamond. In exposing the spectrum of colors, an optical field of reflections is created, filled with infinite depth. This, according to Mathilde Laurent, is very similar to the sensations derived from an olfactory composition.

Diffracted by lens panels positioned at many different angles, the light moves with and around the visitor, conversing with him like an iridescent halo, the same way a perfume surrounds the person wearing it.

Lenses will capture the visitor’s experience from several angles. At the end, each visitor will receive a video of his experience inside the installation, enabling him to visualize the different colors of the Carat scent that deployed around him, like flowering rainbow.

Shoppers will also have the opportunity to participate in “Your Chance to Shine” contest, entering a chance to win a Cartier Diamant Leger necklace. In addition to the necklace, the winner will receive an exclusive VIP treatment at the NYC Cartier Mansion.