Eden Roc Miami Beach Unveils $250 Million Transformation And Rebranding

Eden Roc Miami BeacPhoto Credit: © Kim Sargent

The Eden Roc Miami Beach Hotel is easily one of the most iconic and historic hotels in the city. But the time has finally come for the hotel to make some exciting changes, modernizing the brand and revitalizing the hotel experience for guests. Undergoing a $250 million transformation, the Eden Roc Miami Beach has announced the following new changes to the hotel:

  • The first modern logo update to the Eden Roc since its inception
  • New modern in-room offerings, as well as boutique amenities and design elements, such as new furnishings, wall coverings, lighting and fixtures
  • The addition of the “pathfinder guide” in each room, offering a guide to Miami’s best-kept secrets
  • A curated art collaboration with Saatchi Art, bringing the world’s largest online art marketplace to the walls of Eden Roc on display
Eden Roc Lobby Bar Wide Shot Day Time
Eden Roc Lobby Bar

Photo Credit: Eden Roc Miami Beach

  • A reimagined spa facility, “Esencia Wellness,” including Esencia Spa, Esencia Fitness Center and Esencia Beauty
  • A brand new food & beverage menu, ERC Bites, hand-curated by Eden Roc’s Executive Chef, Thomas Buckley, offering localized ingredients from some of Miami and Florida’s hottest vendors (i.e. Miami Smokers, Zak The Baker, Florida Beer Company and more)
  • Shaking up the poolside experience with live DJs and entertainment, locally-inspired mixology, vibrant floaties and poolside coolers
Nobu Miami Restaurant at Eden Roc Miami Beach- Sushi Counter
Nobu Miami Restaurant

Photo Credit: Nobu Eden Roc Miami Beach

  • A brand new outdoor beach bar concept, Gitano, will boast a mezcal-focused cocktail menu, an airstream serving Mexican cantina-style bites and outdoor recreational activities, all creating a one-of-a-kind happy hour hotspot at Eden Roc Miami Beach
Junior Suite - Two Queen Beds Ocean View
Eden Roc Miami Beach hotel room

Photo Credit: Eden Roc Miami BeachAnother exciting aspect of the revitalization of the hotel is that Eden Roc Miami Beach is now one of the few hotels in South Beach to offer guests all-inclusive package options, which launched on March 1st. With these options, guests can get the most of their stay, with room rates starting at $450/night. With that, they receive an all-inclusive package American buffet breakfast, lunch and dinner at select dining venues including Malibu Farm*, Gitano*, on-site coffee shop and in-room dining; bar and full menu service by the pool; spirits (select brands, by the glass), and non-alcoholic beverages; Select in-room minibar items; complimentary in-room coffee and tea set up; two complimentary beach chairs per room; fitness center and fitness classes; complimentary WiFi; room taxes; resort fees; domestic and toll-free calls.

Terms and Conditions: *Malibu Farm and Gitano-coming soon. Dining venues may change. Existing bookings within travel window have the ability to upgrade upon check-in. Offer does not include Lobby Bar, Nobu Restaurant, valet parking, beauty salon, gratuities. For more information or to book your next immersive vacation experience, please visit edenrocmiamibeach.com or call 305-531-000.

Malibu Farm Eden Roc Miami Beach 6
Malibu Farm

Photo Credit: Eden Roc Miami Beach