What do Kate Middleton, Eva Longoria, and Miranda Kerr have in common? Well, besides being celebrities, all of these women are expecting! While they have not publicly discussed how they got pregnant, chances are they were tracking their cycle in some way or another. And perhaps they were even using a haute new tech gadget that everyone’s talking about? Allow us to introduce you to the Ava bracelet, the first celebrity approved and tested fertility tracking device.
With its headquarters in San Francisco, the sensor bracelet was developed by Swiss entrepreneur Lea von Bidder. Here’s how it works: a woman who is trying to get pregnant wears the sleek teal bracelet at night. During sleep, Ava collects data on nine different physiological parameters like skin temperature, resting pulse rate, and heat loss. It detects changes that occur at the beginning of the fertile window and after ovulation. Ava uses all this information and a proprietary algorithm to figure out when the female is most fertile. The bracelet syncs with the Ava smartphone app providing woman with real time data on menstrual phases, sleep intake, and stress rates.
More and more women are using Ava as a tool to get pregnant and late last year Ava announced its first celebrity baby, Emerson Avery Tolbert, the daughter of two contestants from ABC’s hit show The Bachelor. Jade Tolbert met her husband, Tanner, a contestant on The Bachelorette, while filming the series’ beachy spinoff, Bachelor in Paradise. The duo, who’s wedding was featured on ABC, have incredibly public lives, so when the time came for them to have children, the Tolberts shared every step with fans along the way.
“Everyone follows our lives and knew we were trying. When we decided to have a family, we heard about Ava,” Tolbert told Haute Living at a recent lunch at Perbacco restaurant in downtown SF. “How cool is it that you can literally put a bracelet on your wrist, go to sleep, and you have the data from your body telling you when you should get pregnant?” Tolbert told her 950K Instagram followers about Ava and encouraged her fellow Bachelor friends to use the device.
She admits that she was unexpectedly surprised by the amount of women who contacted her about the bracelet. In fact, so many women shared their personal pregnancy journeys with Tolbert that she reached out to Ava to see if she could became a spokeswoman for the brand. “I’m 30, so sometimes you’re wondering. The biological clock is ticking. You don’t know if you can have children, so we decided to share that journey,” she says. “I had such an outreach of so many woman asking so many questions. I didn’t know that this many women have such a hard time getting pregnant.”
Tolbert was able to conceive a couple of months after she started using Ava and worked with the brand throughout her pregnancy. Tolbert, who was holding her adorable brunette baby on her lap during our discussion, got teary eyed. “It’s emotional. I’m a mom,” she said wiping back tears. “I wanted to share that information and experience with so many women because it’s so helpful.”
Other Bachelor alums who used Ava to get pregnant include Carly Waddell, Desiree Seigfried, and Catherine Giudici . Celebrity fans of the brand are Nicole Phelps, Audrina Patridge, Brittany Aldean, Tori Spelling, Lauren Manzo, and Katherine Webb. While Von Bidder warns that the bracelet doesn’t increase a female’s fertility, knowing the exact time when you are most fertile can almost double a couple’s chance of conceiving. The information Ava collects allows women everywhere to find out just when that time of month is—and to hopefully give birth to a beautiful baby like the Tolberts did.
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