Inside Taylor Swift’s Secret Event And Pop Up In New York City

Fans were ready for it last night in New York City as Taylor Swift and AT&T hosted an invite-only event with 200 fans to celebrate Swift‘s new album reputation. The event also marked the launch of “The Making of a Song” video series available only from AT&T on Taylor Swift NOW. The series was shot by Swift herself and chronicles her journey through writing and recording songs for her highly anticipated 6th studio album.

The Taylor Swift Now reputation celebration was an exclusive experience featuring the premiere of an original episode of “The Making of a Song” and an extended cut of Swift’s ABC special. Guests were able to tour the space, including a custom-made balloon installation by Geronimo Balloons inspired by the lyric “in my dreams” in the song “…Ready For It?”, enjoyed a cookie dough bar replicating a scene from “What’s Taylor Up To NOW”, and were able to sit on the actual throne from the Queen of Snakes scene in “Look What You Made Me Do”.

Making the night even more exciting, fans were surprised by Taylor Swift herself, who thanked the group for attending and supporting reputation. Swift went on to meet each and every fan, speaking with them and taking pictures. Fans in the area can get a taste of the experience at the reputation Pop Up, in New York City located at 11 Fulton St, New York, NY 10038 from November 12th through November 16th.