SoulCycle Reveals Interactive Installation At Their Newest NYC Location
Last week SoulCycle opened its 20th New York City location in Midtown East on 46th & Lexington. To celebrate this milestone, the fitness studio has unveiled an interactive experience for both riders and interested passerby’s.
20 glowing orbs are now positioned throughout the lobby where guests are invited to touch the surface to see a reflection of their “soul”. Based on heartbeat and mood, the orb color will create a unique light pattern in reaction to touch. Guests are encouraged to interact with the orbs before and after riding to see the difference in reaction.
Art has always played an integral role at SoulCycle and this is the first time they have brought an in-house installation experience to one of their 82 locations across North America.
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