1 Hotel South Beach Launches Members-Only Beach Club

Miami has many beautiful and relaxing places to unwind, but sometimes those spots get crowded. We all want to make sure we’re getting the best that Miami has to offer. Private beach club membership is becoming the new normal in Miami—people want to relax, socialize and gain access to otherwise restricted hotel amenities. From indulgent spas and cutting-edge gyms, to unique culinary and cultural experiences, Beach Club at 1 Hotel South Beach is the answer to this necessity.

Beach Club at 1 Hotel South Beach is Miami’s newest VIP membership program, offering exclusive access to wellness amenities you won’t find anywhere else in the city. Members can soak up the sun in a reserved lounge chair along the 600 feet of pure white sand or relax in a private pool cabana with waiters nearby, ready to take drink and farm-fresh food orders. Beach Club members gain access the world’s first Spartan Gym, a 14,000 square foot space complete with custom obstacles including ropes and climbing walls; curated “Mind & Movement” wellness programming, offering tailored yoga and meditation classes; and supervised activities for the kids in the 1 Hotel’s Seedlings Program.

Special member pricing is available for services at the US’s first Bamford Haybarn Spa, a wellness getaway where members can enjoy a selection of holistic treatments; on food and beverage, including James Beard Award-nominated chef Matthew Kenney’s vegan restaurant Plnthouse; and for all 1 Hotel room bookings. Beach Club membership also offers access to invite-only events including art exhibitions, concerts and culinary experience.

In Spring 2018, a newly developed private lounge overlooking the ocean will offer the ideal spot for members to relax with a cocktail and immerse in the natural surroundings with family and friends.