Cycle For Survival Is Taking Over Times Square

On Wednesday, September 27, Cycle for Survival’s Times Square Takeover will feature high-energy stationary cycling rides led by instructors from Equinox on more than 100 bikes right in the center of Times Square.

The event celebrates the start of fundraising and registration for Cycle for Survival’s 2018 signature rides that will take place across the country beginning early next year. Each and every dollar raised goes directly to cutting-edge research led by Memorial Sloan Kettering Cancer Center (MSK).

Since 2007, Cycle for Survival has raised $140 million through its signature indoor team cycling events across the United States to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival.

The Cycle for Survival community is determined to fund groundbreaking research to develop new and better treatment options that will benefit patients across the globe. This year more than 34,000 people are expected to participate in Cycle for Survival’s signature events.

To sign up for the Times Square takeover or to make a donation check out the website here.

Make sure to check out footage from last year’s Times Square Takeover and feel the energy this great cause is all about:

The event is presented by smartwater®, Cycle for Survival’s longstanding official hydration sponsor. TAG Heuer, the avant-garde of Swiss watchmaking, will debut its sponsorship as the Official Timepiece and Official Timekeeper of Cycle for Survival.

Haute Living will be on the ground showing live footage from Cycle for Survival’s Times Square Takeover so make sure to follow along through our Instagram story.